Tag: performance

Trashing old Shopify code that slowed down conversions

With my Shopify customers’ getting ready for their busy season, I’ve scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using. Running ads for my apps …

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Cleaning out your Shopify store for faster page speeds

This past week we’ve been doing some spring cleaning (yes, I know it’s autumn now..) A big part of that is going through things we are using and giving them away. It takes much more effort to get rid of something than it did to buy it, but afterwards it feels nice to reclaim the …

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Measure twice, optimize once

This week I’ve been doing performance optimizations on Repeat Customer Insights reports. The reports load fast but collecting the data for the reports was getting slow. I had a lot of ideas to speed them up but long ago I learned there’s an important first step: Measure the current performance first This advice applies beyond …

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The Halloween fear that clutches the spine of all Shopify stores

Halloween. The day many kids look forward to every year. Stay up late, try to scare people, beg for candy. Everything a kid wants, all wrapped up in one night. My kiddo is going as a princess this year, though she might take her viking sword and shield too. But there’s an even scarier costume …

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Optimize your Shopify store to retain more new customers

Ecommerce has broken a lot of rules in the retail industry, but some things never change, like the value of a great first impression. Too often, online store owners are so slammed with the day-to-day details of their business that they forget that improving new customers’ first visit to their website translates into significant sales. …

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5 Quick Fixes for your Shopify Store

Keeping an eye on the future and day-to-day pressures sometimes make entrepreneurs overlook basic housekeeping issues that keep businesses from running smoothly and giving customers the best experience possible. The most basic of those issues is the performance of your website. If your store is running into technical issues that make shopping and ordering even …

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