With the start of a New Year, now is the perfect time to finalize how your Shopify store performed last year. You’ll want to review a lot of metrics and measurements. From the regulars like total sales to the advanced like Repeat Purchase Rate. Spend some time exploring them and noting down patterns or oddities …
Tag: Planning
Create a growth calendar to make next year more successful
The last few days I’ve taken some breaks from work to plan out next years garden. Each plant has times where it grows the best. Peas like a cold start in spring, lettuce needs a bit warmer weather but not summer-warm, tomatoes like it warm, etc. I created a single-page monthly calendar for all of …
Creating your pool of possibilities for next year
With the end of the year in sight, now’s a good time to start to review how your year ended. I’ve written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data. My tip today is to look at the year from another perspective. You’re going …
What repeat customer metrics to compare at year-end
Going into the end of the year you’ll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value – good if it stays consistent or has gone up. Great if that happens while total sales have gone up. Repeat Purchase Rate …
With shipping deadlines nearing, your 2021 is almost over
As the holiday shipping deadlines close over the next few days, you’re bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you’re close to the end of the year results-wise. Most likely there’ll …
A checklist for building better campaigns
When you’re starting a new campaign, email or otherwise, there’s a checklist of things you need to think about. What’s the purpose of this campaign, for the subscribers? What are they going to get out of it? What’s the purpose of this campaign, for your Shopify store? Who should get the campaign? Either a specific …
Only 9 weeks left in 2021 for marketing
Last week I was going through the list of books I want to read to figure out what I’d like to finish up this year. I noticed there were only 10 weeks left which means I can finish 5-20 books (depending on size, etc). That thought got lodged in my head until yesterday. I was …
Preparing for the transition to the winter season
With September arrived, our summer garden starts to transition out. The beans, tomatoes, and squash are still producing but they are near their end. We’ve been planting autumn and winter plants in any bare spots but some summer plants are going to hold out to the very end. So I’ve been planting extra plants into …
1 Risk: how to protect your Shopify store from failed projects
Back when I would build custom software for ecommerce stores I would be tempted to use a lot of new technology that was constantly coming out. Some of it was innovative and let me build something not possible before. The problem was that often that new technology would fail or not live up to its …
Dig your holes before the trees arrive
Over the next two weeks we’re going to start having a bunch of trees, shrubs, and other plants delivered. Many will be bareroots so they’ll need to be planted immediately or as soon as possible when they arrive. But we have no control over when they’ll be shipped or delivered. To speed things along we …