The first rain in months showed up yesterday. That’s a sign that September is drawing to an end and the holiday season is about to start. Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let’s …
Tag: Planning
Up-front planning to save the basil
My hands smell like basil today, no matter how much I scrub them. I like basil but not this much. This year I started a lot of different seeds so I would always have something growing. I started a small tray of basil that ended up with about 70 seedlings and a dozen plants (after …
Reduce the decision-making friction around marketing
This week I took the time to categorize most of my marketing tasks based on which core metrics they impact. It took awhile as I have a lot of ideas I’ve saved but the payoff has been great so far. Now I have the ability to look at my list and tell which ones I …
What stories are your metrics from last year telling you?
With the start of a New Year, now is the perfect time to finalize how your Shopify store performed last year. You’ll want to review a lot of metrics and measurements. From the regulars like total sales to the advanced like Repeat Purchase Rate. Spend some time exploring them and noting down patterns or oddities …
Create a growth calendar to make next year more successful
The last few days I’ve taken some breaks from work to plan out next years garden. Each plant has times where it grows the best. Peas like a cold start in spring, lettuce needs a bit warmer weather but not summer-warm, tomatoes like it warm, etc. I created a single-page monthly calendar for all of …
Creating your pool of possibilities for next year
With the end of the year in sight, now’s a good time to start to review how your year ended. I’ve written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data. My tip today is to look at the year from another perspective. You’re going …
What repeat customer metrics to compare at year-end
Going into the end of the year you’ll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value – good if it stays consistent or has gone up. Great if that happens while total sales have gone up. Repeat Purchase Rate …
With shipping deadlines nearing, your 2021 is almost over
As the holiday shipping deadlines close over the next few days, you’re bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you’re close to the end of the year results-wise. Most likely there’ll …
A checklist for building better campaigns
When you’re starting a new campaign, email or otherwise, there’s a checklist of things you need to think about. What’s the purpose of this campaign, for the subscribers? What are they going to get out of it? What’s the purpose of this campaign, for your Shopify store? Who should get the campaign? Either a specific …
Only 9 weeks left in 2021 for marketing
Last week I was going through the list of books I want to read to figure out what I’d like to finish up this year. I noticed there were only 10 weeks left which means I can finish 5-20 books (depending on size, etc). That thought got lodged in my head until yesterday. I was …