Tag: processes

Optimize your critical marketing processes and ignore the rest

Last week I finally got around to cleaning up my list of writing ideas. It’s been a year since my last cleaning so I took this time to review all of my ideas, throw away old ones that aren’t relevant, and group them into new categories. It took some time but there were several hundred …

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Picking up piles of pesky paper

Last week I finally battled the paperwork. I’ve gone digital as much as possible but there are always holdouts that accumulate. Especially when you just keep stacking it for four years. So last week I scanned, shredded, filed, and archived my way through the various piles. To-be scanned. To-be filed. To-be shredded. Surprisingly the three …

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Change is happening but you can make it easier on your Shopify store

While many of us have immediate fears and problems to solve with the coronavirus, the majority of us will need to figure out how to run our business post-pandemic. Things may get back to "normal" but it won’t be the normal we had before. Government policies will be different. Markets will be different. Most of …

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1,238,809 words and all I got was this marketing asset

Most of my successes are the result of consistent effort over a long time. While many others blast off the launchpad, they end up fading out when they can’t sustain the pace or the fad they took advantage of moves on. One of my constants has been writing. I have a script that keeps a …

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Creating standardized product templates in Shopify

Today’s tip is from Eleda from Triple Mountain Model Horses. She describes her process to create a standardized product template. Hi Eric, In response to the customer asking how to add boilerplate text to her descriptions: Another option you could suggest – albeit this would only help with new products going forward, not retroactively as …

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Learning EventMachine

This post is part of my weekly tech learning series, where I take one hour each week to try out a piece of technology that I’d like to learn. This week I decided to try out EventMachine: a fast, simple event-processing library for Ruby. I have to say, I was pretty impressed. Both by its …

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