Tag: product analysis

Defection risk from product changes

Every Friday we try to have a movie night. We order out or order in, watch a movie with our kid and then watch another movie after she goes to bed. One place we order from has our favorite burgers. After trying a few different options I settled on one that comes with jalapenos and …

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How the sale of JSON-LD for SEO helped my other Shopify app

With the sale of JSON-LD for SEO to Ilana Davis, I’ve been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that’s done, I’m finding a lot more headspace to think through the remaining changes I want to make for the …

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How the First Product Analysis report shows customer behavior

Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …

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Tips for bundling products to increase their sales

When you bundle products there are a few things to keep in mind: Include best selling products, as well as complementary products and products that build the best long-term customers (use Repeat Customer Insights to check which those are). Set the price above your Average Order Value to help to pull up your overall AOV. …

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Analyzing my app’s “products” to find improvements

I’ve been wondering which areas of Repeat Customer Insights were most used by customers so I can prioritize my time. Yesterday I started an analysis to look at the “traffic” for each report. If I consider each report as it’s own product, then use a lot of the product analysis tools I have can be …

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Get serious with growing your repeat customers

Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …

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Deciding when a product isn’t worth selling anymore

Last week I was talking with a business owner friend who was struggling with their product mix. They sell two products, an entry-level and a more premium product. The premium product is multiple time more expensive but the entry-level one was selling better. But something wasn’t right and they were questioning their pricing. We ran …

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Put your best products on display

Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …

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Why you want to save historic data for later

The reason to collect and analyze metrics is to help make a decision. No decision, no point in collecting metrics. Sometimes you’ll want to collect metrics ahead of time though. That way when you’re ready to make a decision, you have enough historical data to support you. That’s why every website installs Google Analytics or …

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Half your products sell less than the average

“Half your products sell less than the average” I saw a passage like this while reading a business book. It’s a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are reasons you might want to, …

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