Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …
Tag: product analysis
Why you want to save historic data for later
The reason to collect and analyze metrics is to help make a decision. No decision, no point in collecting metrics. Sometimes you’ll want to collect metrics ahead of time though. That way when you’re ready to make a decision, you have enough historical data to support you. That’s why every website installs Google Analytics or …
Half your products sell less than the average
“Half your products sell less than the average” I saw a passage like this while reading a business book. It’s a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are reasons you might want to, …
Use samples to get a repeat customer to buy again
Once piece of advice I often give stores is to add samples of their other products to an order. For example, if someone orders a soy protein shake mix you’d add in a single serving packet of pea protein. Or if someone orders a bunch of high-end shirts, you add in a scarf that uses …
Sell your best products with a quick promotion
The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …
Figuring out which marketing channels actually produce customers
Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …
Discontinuing a product line can cause customers to defect
Every year I have to buy a new phone case. Not because I’ve upgraded my phone, it’s because I’ve worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it’s a hassle because every year as it gets harder and harder to find the ones that fit. There …
How likely is each of your products to create repeat customers?
Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means you can compare products to …
Highlight your most popular product variants to improve your conversions
Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store. A simple one that can really help is to highlight the popular option. This is done all the time in the software industry but I rarely see it …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …