The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …
Tag: product analysis
Figuring out which marketing channels actually produce customers
Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …
Discontinuing a product line can cause customers to defect
Every year I have to buy a new phone case. Not because I’ve upgraded my phone, it’s because I’ve worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it’s a hassle because every year as it gets harder and harder to find the ones that fit. There …
How likely is each of your products to create repeat customers?
Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means you can compare products to …
Highlight your most popular product variants to improve your conversions
Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store. A simple one that can really help is to highlight the popular option. This is done all the time in the software industry but I rarely see it …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …
Promote the winners, closeout the duds
Some of your products are great. They make you money and keep customers coming back for more. Other products… not so much. Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble. But if you promote the winners, things will start to click into place. …
First Product Analysis: find which products create better customers
For years I’ve been wanting to add product analysis to Repeat Customer Insights. There are a lot of great behavioral data you can get from orders, but products have their own great data points especially around initial customer behavior (i.e. what causes the first purchase). I’m happy to announce that the first product report is …
The easy way to start bundling products for bigger orders
Bundling has been a popular tactic for years as a way to increase your Average Order Value. It’s gotten so big that there are entire Shopify apps dedicated to product bundling. But you don’t have to go all enterprise with bundles. You could get started by just creating a single bundle product and see how …
How to acquire more SEO traffic for your Shopify store with only a few products
Last week a customer emailed me a question about his store. He included a lot of details so I’ll summarize it here: the store sells one product the product can be called by different names by customers several people recommended creating multiple products in Shopify to target each name but then he’d have to manage …