At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …
Tag: product analysis
Average Lifetime Value and Average Order Value analyzed by the first products ordered
The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants. This shows how items in the original order will influence later customer behavior across four factors: Average Order Value – order size Repeat Purchase Rate – likelihood of coming back …
Common customer analysis circumstances Shopify stores run into
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …
Measuring how the products in the first order influence customer repurchases
A Repeat Customer Insights customer was asking about the First Product Analysis and the Repeat Purchase Rate: I’m trying to understand the first product analysis report a bit better. Is repeat purchase rate indicate the repeat purchase rate of that particular item or is it only correlated to any specific user returning? That report looks …
Three product types to focus on for repeat customers
When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …
Find which products to promote or ignore by using your Repeat Purchase Rate as a hurdle rate
One way to evaluate which products to promote is to look for the ones that create more repeat buyers. To do this, you’ll want to calculate the Repeat Purchase Rate for each product, preferably based on the first order. Repeat Customer Insights does this for you automatically in the First Product Analysis. Next you want …
Discovering which products bring back the most repeat customers
Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …
Defection risk from product changes
Every Friday we try to have a movie night. We order out or order in, watch a movie with our kid and then watch another movie after she goes to bed. One place we order from has our favorite burgers. After trying a few different options I settled on one that comes with jalapenos and …
How the sale of JSON-LD for SEO helped my other Shopify app
With the sale of JSON-LD for SEO to Ilana Davis, I’ve been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that’s done, I’m finding a lot more headspace to think through the remaining changes I want to make for the …
How the First Product Analysis report shows customer behavior
Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …