When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …
Tag: product analysis
Find which products to promote or ignore by using your Repeat Purchase Rate as a hurdle rate
One way to evaluate which products to promote is to look for the ones that create more repeat buyers. To do this, you’ll want to calculate the Repeat Purchase Rate for each product, preferably based on the first order. Repeat Customer Insights does this for you automatically in the First Product Analysis. Next you want …
Discovering which products bring back the most repeat customers
Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …
Defection risk from product changes
Every Friday we try to have a movie night. We order out or order in, watch a movie with our kid and then watch another movie after she goes to bed. One place we order from has our favorite burgers. After trying a few different options I settled on one that comes with jalapenos and …
How the sale of JSON-LD for SEO helped my other Shopify app
With the sale of JSON-LD for SEO to Ilana Davis, I’ve been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that’s done, I’m finding a lot more headspace to think through the remaining changes I want to make for the …
How the First Product Analysis report shows customer behavior
Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …
Tips for bundling products to increase their sales
When you bundle products there are a few things to keep in mind: Include best selling products, as well as complementary products and products that build the best long-term customers (use Repeat Customer Insights to check which those are). Set the price above your Average Order Value to help to pull up your overall AOV. …
Analyzing my app’s “products” to find improvements
I’ve been wondering which areas of Repeat Customer Insights were most used by customers so I can prioritize my time. Yesterday I started an analysis to look at the “traffic” for each report. If I consider each report as it’s own product, then use a lot of the product analysis tools I have can be …
Get serious with growing your repeat customers
Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Deciding when a product isn’t worth selling anymore
Last week I was talking with a business owner friend who was struggling with their product mix. They sell two products, an entry-level and a more premium product. The premium product is multiple time more expensive but the entry-level one was selling better. But something wasn’t right and they were questioning their pricing. We ran …