Tag: product analysis

Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …

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Common customer analysis circumstances Shopify stores run into

Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …

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Three product types to focus on for repeat customers

When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …

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Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …

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Defection risk from product changes

Every Friday we try to have a movie night. We order out or order in, watch a movie with our kid and then watch another movie after she goes to bed. One place we order from has our favorite burgers. After trying a few different options I settled on one that comes with jalapenos and …

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How the sale of JSON-LD for SEO helped my other Shopify app

With the sale of JSON-LD for SEO to Ilana Davis, I’ve been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that’s done, I’m finding a lot more headspace to think through the remaining changes I want to make for the …

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How the First Product Analysis report shows customer behavior

Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …

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