Tag: product analysis

Promote the products that lead to the most profitable customers

Focusing on your most profitable products is a solid merchandising strategy. Sell more of those products and you’ll get to keep more money than selling other products. One hiccup though is that most profitability measurements only look at a time transaction at a time. They assume all transactions are created equal. You’ll quickly realize that …

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Second, third, fourth order… product analysis reports now available

There’s been a update to Repeat Customer Insights First Product Report. First off, it’s no longer only the First Product Report. It’s the first ten products. Now the report will let you see how products bought in the 2nd, 3rd, 4th, etc order factor into customer behavior. Lots of stores were wanting to see what …

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Deciding when to pull a product

After a few months of fighting a vole, I’ve given up. (A vole is a mouse that lives in tunnels underground, also called a field mouse like in that children’s song) This little pest has been sneaking around eating the bean stalks. It’s killed off a few dozen plants now. Yesterday it took out most …

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Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …

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Common customer analysis circumstances Shopify stores run into

Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …

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Three product types to focus on for repeat customers

When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …

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