Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …
Tag: product analysis
Tips for bundling products to increase their sales
When you bundle products there are a few things to keep in mind: Include best selling products, as well as complementary products and products that build the best long-term customers (use Repeat Customer Insights to check which those are). Set the price above your Average Order Value to help to pull up your overall AOV. …
Analyzing my app’s “products” to find improvements
I’ve been wondering which areas of Repeat Customer Insights were most used by customers so I can prioritize my time. Yesterday I started an analysis to look at the “traffic” for each report. If I consider each report as it’s own product, then use a lot of the product analysis tools I have can be …
Get serious with growing your repeat customers
Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Deciding when a product isn’t worth selling anymore
Last week I was talking with a business owner friend who was struggling with their product mix. They sell two products, an entry-level and a more premium product. The premium product is multiple time more expensive but the entry-level one was selling better. But something wasn’t right and they were questioning their pricing. We ran …
Put your best products on display
Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …
Why you want to save historic data for later
The reason to collect and analyze metrics is to help make a decision. No decision, no point in collecting metrics. Sometimes you’ll want to collect metrics ahead of time though. That way when you’re ready to make a decision, you have enough historical data to support you. That’s why every website installs Google Analytics or …
Half your products sell less than the average
“Half your products sell less than the average” I saw a passage like this while reading a business book. It’s a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are reasons you might want to, …
Use samples to get a repeat customer to buy again
Once piece of advice I often give stores is to add samples of their other products to an order. For example, if someone orders a soy protein shake mix you’d add in a single serving packet of pea protein. Or if someone orders a bunch of high-end shirts, you add in a scarf that uses …
Sell your best products with a quick promotion
The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …