Tag: product descriptions

The garlic from beyond the solar system

I was thinking about what garlic to grow next fall and began browsing descriptions online. Last year my 1st and 2nd pick were sold out because I didn’t plan ahead. I came across one seller who has a bunch of new types, many from wild garlics they’ve been collecting and growing. One specific garlic caught …

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These are not the bars you are looking for

When working on your product descriptions it’s important to use all of the words customers use. I was searching our hardware store’s website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd… I did a more general search to see if there was an alternative name for them, Wikipedia’s …

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Promising the world, but only delivering 54%

We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as living space. If you can …

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The dangers of generating product descriptions in your Shopify store

A customer recently approached me with a question about generating product descriptions. They sell 1,000s of similar products where there are very few differences between each product. To save time they started to use product description generator that would smash up a few partial descriptions into one specific for their product based on product tags. …

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Using longer SEO descriptions in your Shopify store to improve your rankings

Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn’t noticed longer descriptions. Is there a planned update from google? Should we …

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Creating standardized product templates in Shopify

Today’s tip is from Eleda from Triple Mountain Model Horses. She describes her process to create a standardized product template. Hi Eric, In response to the customer asking how to add boilerplate text to her descriptions: Another option you could suggest – albeit this would only help with new products going forward, not retroactively as …

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Determine which products need better descriptions in your Shopify store

Filling out your product descriptions is a valuable activity for your store. It helps both conversions and SEO. But they can take a looooong time… especially if you have a large catalog or are adding products constantly. One way to improve this process is to be critical of which products get their descriptions updated first. …

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