Tag: product marketing

Attract customer attention with little badges of text and color

For a couple of months now, I’ve been highlighting new features in Repeat Customer Insights with a tiny badge. Here’s one feature that I just released yesterday: It’s a simple bit of a code but it can draw attention to things that would otherwise be missed. They work especially well on products. “New product”, “New …

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Hide your newest products to increase your sales

Another homepage copy tip for Shopify stores. If you’re showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you’re stealing attention from your best products. If you still want to highlight new products, use some sales copy …

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Put your best products on display

Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …

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