Tag: product reviews

Do you review your reviews for review purposes?

Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I’m not talking about a moderation strategy or responding to negative reviews. I’m talking about, how often do you look at your reviews as a way to better understand your current customers, with an eye …

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What would your grandmother say about your Shopify SEO?

The other day while reviewing a new customer’s store I noticed they were using a new Shopify app for their reviews. Usually when that happens I’ll take a deeper look at the app to see if it would make sense to add an integration with JSON-LD for SEO. Turns out the reviews app wasn’t built …

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Risks of adding product reviews to your Shopify collections

Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …

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Curating negative Shopify product reviews in Google

Tyler recently wrote me: One quick question – If I add one of the product review apps to my website do I have any control over removing negative reviews or is it basically no matter what the review is, they all show up? This is a common fear because on many 3rd party marketplaces you’re …

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Top 5 Mistakes Ecommerce Businesses Make with Customer Product Reviews

The best kind of marketing is free — one person telling another that your product is a must-have. There’s no budget needed, and the trust factor is baked into word-of-mouth publicity. With product reviews, you can encourage this kind of information swap right on your own website. Just as customers are hovering over the “buy …

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