I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google’s policy), and he got me thinking… …which is never a good thing on a Monday… For years Google’s been fighting websites that abuse review structured data. Google wants to help customers find the better pages but …
Tag: product reviews
Do you review your reviews for review purposes?
Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I’m not talking about a moderation strategy or responding to negative reviews. I’m talking about, how often do you look at your reviews as a way to better understand your current customers, with an eye …
Google penalties from using fake reviews in your Shopify store
Recently a new store emailed me about how fake reviews work in Google. Just to make sure, the star will appear even if it not real reviews ? I mean I can put fake reviews on my website as I launched it few weeks ago so I do not have much review. Neither your reviews …
What would your grandmother say about your Shopify SEO?
The other day while reviewing a new customer’s store I noticed they were using a new Shopify app for their reviews. Usually when that happens I’ll take a deeper look at the app to see if it would make sense to add an integration with JSON-LD for SEO. Turns out the reviews app wasn’t built …
Risks of adding product reviews to your Shopify collections
Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …
It’s National Backup your Shopify Product Reviews day (at least it should be)
Customer reviews for your business and products are important to build up your social proof. Last week I was thinking about something, that’s a lot of really valuable information that is locked away outside your company. You would hope that the review companies are stable and wouldn’t ever lose data, but why risk it? Mobster …
Why combining your Shopify product reviews could get you removed from Google
Recently a JSON-LD for SEO customer emailed me about their collections in Shopify: I would like to check with you if this will create rich snippets for my collections? So for example the brand "collection" – Acme? Will this show an accumulative total of reviews for each product within the collection, so that the search …
Curating negative Shopify product reviews in Google
Tyler recently wrote me: One quick question – If I add one of the product review apps to my website do I have any control over removing negative reviews or is it basically no matter what the review is, they all show up? This is a common fear because on many 3rd party marketplaces you’re …
Top 5 Mistakes Ecommerce Businesses Make with Customer Product Reviews
The best kind of marketing is free — one person telling another that your product is a must-have. There’s no budget needed, and the trust factor is baked into word-of-mouth publicity. With product reviews, you can encourage this kind of information swap right on your own website. Just as customers are hovering over the “buy …