The other day my wife saw a sweatshirt she really liked on sale. She grabbed it and a few other things for our kiddo at the same time. But when it came time to ship, it turned out that the sweatshirt wasn’t in stock and the order was shipped without it. She ended up not …
Tag: product rich snippets
How Shopify review apps make it easy or impossible to integrate with them
Recently I was chatting with a customer about what it takes to add a new product review app integration for JSON-LD for SEO. Most of the time, the only thing standing in the way of an integration is the review app itself. Some reviews apps are open and make it easy to share your review …
Google Search trending towards stricter and more structured data
One thing I’ve been predicting is that Google’s structured data guidelines will be getting tougher. For the past few years Google Search hasn’t required a lot of data. Supplying more data was nice but it didn’t seem like Google would use it. Then in December’s Google update, much of that optional data started showing up …
Risks of adding product reviews to your Shopify collections
Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …
How Rich Snippets are impacted when you change your product urls in Shopify
Callum, a JSON-LD for SEO customer asked about changing the product urls and how that would impact Rich Snippets. I’ll let him say it in his own words: We’re planning to do a big update of our product URLs later this month, as they’re not written in a way that comes close to how a …
Getting your Shopify product variants accepted into Google Rich Snippets
Jim asked me a question the other day about getting more of his products into Google, specifically the product variants: We sell a lot of yarn and each yarn is a product with up to 100 variants. As of now, we only get one page listed for the yarn but it would be much better …