Tag: product variants

Use your variant data to see how your products actually perform

In Shopify, how you organize variants is a big deal. Do you have one product with a bunch of variants? Or make each variant its own product? There’s pros and cons for each method and it’s been discussed to death. One aspect that’s not mentioned much is how your organization decision impacts your reporting and …

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Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …

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