The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …
Tag: products
Should you use many products or many variants in your Shopify store?
A JSON-LD for SEO customer was planning their product organization last week and were questioning if they should use a product for each style or if they should group them and use variants. It all depends on how different they are and how much unique content each variant of a product will have. If there’ll …
Help your customers compare your products easily in Shopify
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power tool, nor the data entry, …
The easy way to start bundling products for bigger orders
Bundling has been a popular tactic for years as a way to increase your Average Order Value. It’s gotten so big that there are entire Shopify apps dedicated to product bundling. But you don’t have to go all enterprise with bundles. You could get started by just creating a single bundle product and see how …
Product cost coming to Shopify
Yesterday Shopify announced that they are starting to release a Product Cost feature. On Thursday October 25th, Shopify will start introducing Product Cost. This feature enables merchants to record the unit cost of their variants, track margin, and report on product performance within Shopify. This feature will roll out to all stores over the next …
How to hide products from Google in your Shopify store
Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there’s a special version only for a specific reseller or maybe your supplier doesn’t allow you to advertise a product at all. That’s the problem Dan had, he wanted …
Hiding product prices in Shopify, an uphill battle
Some stores want to hide their product prices for various reasons. The basic approach I see a lot is just removing the price HTML from the theme. That sounds like it will work okay but there are a few other places that your prices could "leak" if you’re trying to thoroughly hide them from customers. …
Telling Google that your Shopify store sells used products
Lauryn sells vintage jewelry so she recently asked me how to change JSON-LD for SEO so her items are marked as used items in the structured data. She needed this for Google Merchant Center. Google Search doesn’t care about the item condition but Merchant Center does. In Shopify there isn’t any way to set an …
Are your Shopify product prices supposed to appear in the search results?
A customer Norma writes: Are my prices supposed to show up in the search results? Once your products show up in Google with rich snippets they may. May being the operative word. When your products are exported to structured data they include a lot of different pieces of information, the price being one of them. …