Samples are a powerful tool for attracting new customers. I was considering buying a book this morning but I wasn’t sure if it would be relevant. Luckily the publisher created a PDF sample I was able to read before I bought it. Samples are pretty much required with digital items and items that can be …
Tag: products
Sell your best products with a quick promotion
The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …
Should you use many products or many variants in your Shopify store?
A JSON-LD for SEO customer was planning their product organization last week and were questioning if they should use a product for each style or if they should group them and use variants. It all depends on how different they are and how much unique content each variant of a product will have. If there’ll …
Help your customers compare your products easily in Shopify
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power tool, nor the data entry, …
The easy way to start bundling products for bigger orders
Bundling has been a popular tactic for years as a way to increase your Average Order Value. It’s gotten so big that there are entire Shopify apps dedicated to product bundling. But you don’t have to go all enterprise with bundles. You could get started by just creating a single bundle product and see how …
Product cost coming to Shopify
Yesterday Shopify announced that they are starting to release a Product Cost feature. On Thursday October 25th, Shopify will start introducing Product Cost. This feature enables merchants to record the unit cost of their variants, track margin, and report on product performance within Shopify. This feature will roll out to all stores over the next …
How to hide products from Google in your Shopify store
Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there’s a special version only for a specific reseller or maybe your supplier doesn’t allow you to advertise a product at all. That’s the problem Dan had, he wanted …
Hiding product prices in Shopify, an uphill battle
Some stores want to hide their product prices for various reasons. The basic approach I see a lot is just removing the price HTML from the theme. That sounds like it will work okay but there are a few other places that your prices could "leak" if you’re trying to thoroughly hide them from customers. …