Every now and then it can be useful to run a sale. Especially during a slump. You’ll get a quick infusion of cash, be able to clear out some inventory, and the activity can pull you out of your slump. They’ll work for most brands, though some might want to avoid discounting and spin it …
Tag: promotions
Sell your best products with a quick promotion
The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify’s reports to find the ones that have sold the most units …
The cupcake desire
We volunteered to bring cupcakes for my daughter’s Valentines day party. But we picked them up last weekend so there’s been 36 yummy cupcakes staring me down all week. Needless to say, it’s been a rough week to keep my love of cupcakes at bay. I just want to express my love but I keep …
Don’t be shy when your Shopify store has a sale
One piece of advice I heard from a marketer was to push past your natural discomfort during a sale or launch event. During a sale you’re trying to raise more awareness and attention than normal. Ideally that will get your offer in front of more people which will result in more sales. Yay sales! If …
Make every Friday your Black Friday
Black Friday, the magical day when you start producing a profit (in theory). But why wait until the 11th month? What if every Friday was Black Friday? Black Friday is so successful because you finally getting buyers into the store. Not just lookie-loos who are just browsing. Actual buyers. With money in hand and a …