Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses (“opt-in to learn 9 ways to make your widgets go bang”). In those it’s usually clear when you should start selling harder. Usually near the end once the customer has …
Tag: purchase latency
What repeat customer metrics to compare at year-end
Going into the end of the year you’ll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value – good if it stays consistent or has gone up. Great if that happens while total sales have gone up. Repeat Purchase Rate …
Was that an unusually good period or are things getting better?
This week I released some additional Insights for Repeat Customer Insights. Insights are my fancy name for the automatic analysis and advice that the app gives you based on what its algorithms find in your data. These new Insights will compare your Shopify store’s performance in specific dates to how it performed overall. For example, …
See how your Shopify customer behavior changes over time with the new date-based Customer Purchase Latency report
Repeat Customer Insight’s Latency Analysis report is a unique report in Shopify that maps out your repeat customer’s behaviors during their lifecycle. One downside is that it would report on your customers for the entire lifetime of your shop. That’s great if you want an overview of everything but not so great on the day-to-day …
Calculating your customer purchase latency
Knowing your stores customer purchase latency can be used to dramatically increase your repeat purchases. Everyone in business has heard that truthism about how it’s cheaper to have repeat customer than to find a new customer. Knowing your customer purchase latency can improve the chances of repeat sales while also optimizing how much you make …
Introduction to Customer Purchase Latency
Once you’ve gone through the cost and effort to land a customer, you want to make sure you keep them. It’s far easier to hang onto someone who’s already made a successful purchase from you than chase and hook another, and a private app can help you automate that relationship. One of the best ways …