Tag: purchase latency

Calculating your customer purchase latency

Knowing your stores customer purchase latency can be used to dramatically increase your repeat purchases. Everyone in business has heard that truthism about how it’s cheaper to have repeat customer than to find a new customer. Knowing your customer purchase latency can improve the chances of repeat sales while also optimizing how much you make …

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Introduction to Customer Purchase Latency

Once you’ve gone through the cost and effort to land a customer, you want to make sure you keep them. It’s far easier to hang onto someone who’s already made a successful purchase from you than chase and hook another, and a private app can help you automate that relationship. One of the best ways …

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