If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don’t have enough content so their SEO results are limited. Normally writing …
Tag: ranking
Which is best to focus your SEO on? Shopify product or collection pages?
A customer Zac emailed me about trying to get his Shopify store to rank better in Google. When it comes to SEO link building, should I rank my product page individually or rank the entire collection? Building links to both your collection and products are good ideas. In an ideal world with unlimited resources you’d …
Losing traffic and Rich Snippets after changing a Shopify theme
A customer emailed me about a major issue that happened to his site. I’ll let him describe it in his own words: Found the listing [in Google Search], which is actually only a week old listing, clicked on it then proceeded to a 404 page. I had done some theme changes a few days ago …