Two SEO terms that are frequently confused are indexing and ranking. Indexing means that Google is aware that a page exists. That’s a purely mechanical process of Google finding a page and making an entry in their database for it. Ranking means that the page shows up in the search results for a specific term …
Tag: rankings
Fighting tooth and nail for SEO
Rankings are a 0-sum game. You’re directly fighting with competitors. If one is doing a better job at SEO then they can beat you in rankings. Meaning even if you’re doing everything right, if they are doing 1% more than you then they’ll win. The best SEO strategy includes work on both ranking improvements and …
How your Shopify product handles impact your rankings
A JSON-LD for SEO customer was asking about product handles, how they work with their store’s SEO, and if they should use concise handles or keyword-stuffed ones. Product handles are important to SEO because they are a major part of your url and the url is important. But I wouldn’t rank them very high up …
How Shopify theme changes can impact or even reset your SEO
The other day Cindy asked about upgrading her old theme and how it might impact her store’s SEO. Anytime you change anything on your store or a page there’s a risk it could impact Google’s ranking and Rich Results. The larger the change, the larger the potential impact. That said, changes can also help your …
How much does changing your domain name hurt your Shopify SEO?
Last week a JSON-LD for SEO customer replied to my article about the impacts of changing your Shopify domain with a few questions. We currently have the domain example.com as our primary domain but I really would like to change it to example.net still have example.com as a secondary domain. […] How bad is that. …
The impact of JSON-LD for SEO on your Shopify SEO rankings
Anyone using SEO as a marketing channel wants to protect their rankings. Recently a customer emailed asking about any risk or impact on rankings as part of JSON-LD for SEO’s structured data. If I install your app, will it in any way negatively impact my organic ranking in Google? Is there a potential for it …
Why the totalitarian focus on SEO rankings is foolish for Shopify stores
The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That’s like that standardized commodity or unit of measure that’s talked about. Like a liter. (Don’t get me started on the USA and the metric system…) "I’m ranked #1 for woman’s shoes." "I just got to spot #10 …