While the current pandemic and strife has changed the business landscape quite a bit, a lot of the “new normals” that pop up have been around forever. People want to feel safe. Customers buy according to their values. Customers don’t like being tricked or lied to. Splitting people into opposing groups causes tension and then …
Tag: recession
SEO can be your free/no-cost traffic strategy in a recession for your Shopify store
Refocusing on SEO in a recession can be a great strategy. It’s possible for it to become a no/low-cost traffic strategy that’ll persist into the economic recovery. You can do much of it yourself and many tools can be purchased for a one-time payment or can be used for a couple of months and then …
Lack of visible growth in bad times could be hiding real, good growth
One thing to keep in mind, even if your store isn’t showing positive growth doesn’t mean it’s not growing. If every other store is losing sales and market share like crazy but yours is holding steady or in a slight decline, that means your growth is holding back the losses others are seeing. Keep doing …