I’ve been wanting to update the design of Repeat Customer Insights for awhile now. Since it’s been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design is finally going to limit …
Tag: repeat customer insights feature
How Repeat Customer Insights tracks your customer acquisition sources in Shopify
Repeat Customer Insights now tracks how a customer was acquired. This article will explain how it translates Shopify’s data into a useful filter. First order sources Every order in Shopify includes the order’s source. On some orders it’s a name like pos or web but others it’s just a number like 346542. This data is …
Automatic customer segmenting, without any AI, tricks, or gimmicks
With the holiday season over, I’m gearing up development for both JSON-LD for SEO and Repeat Customer Insights. Yesterday I launched the first major update, automatic customer segmenting. Repeat Customer Insights uses the powerful RFM segmenting algorithm but that algorithm can be complex to understand. Would you know the difference between a 511 and a …
Discover your store’s weaknesses: automatic metric drop-off detection added to Repeat Customer Insights
When you’re looking at the steps a repeat customer takes in your Shopify store, it can be time consuming to calculate and compare the Average Order Value and Repeat Purchase Rate changes. Repeat Customer Insights now includes metric drop-of detection for Average Order Value and Repeat Purchase Rate Now Repeat Customer Insights includes automatic drop-off …
Shopify stores: Automatically discover what percentage of your revenue comes from repeat customers
As a Shopify store, you can use Shopify’s reports to calculate your repeat sales percentage but it takes time to do it all the time, especially if you want to watch it over the calendar year. Repeat Customer Insights now includes the Repeat Sales metric Now Repeat Customer Insights includes the Repeat Sales percentage metric …