When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …
Tag: repeat customer insights
Filtering and combining customer segments for further analysis
A Repeat Customer Insights customer was asking how to filter the exported customer list to find specific segments for their analysis. In Google Sheets: Load the customer export into a new spreadsheet or sheet Use Data > Create a Filter on the columns Then click the filter icon on the top of the column named …
How technical do I need to be to install and use Repeat Customer Insights?
A customer emailed me about Repeat Customer Insights: Interested in your app. How technical do I need to be to install and utilize the app? Installing is easy, once you authorize the payment it’ll get your data from Shopify and run the analyses automatically for you. I’ve tried to make the reports easy to understand …
How waiting on a Shopify theme redesign can protect your profits
I’ve been wanting to update the design of Repeat Customer Insights for awhile now. Since it’s been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design is finally going to limit …
How Repeat Customer Insights tracks your customer acquisition sources in Shopify
Repeat Customer Insights now tracks how a customer was acquired. This article will explain how it translates Shopify’s data into a useful filter. First order sources Every order in Shopify includes the order’s source. On some orders it’s a name like pos or web but others it’s just a number like 346542. This data is …
Key performance indicators for single-purchase products
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be very important to you, at …
Overtaking the Shopify export limits by driving in the fast lane
The other day a customer of Repeat Customer Insights mentioned to me how limited Shopify’s order and customer export. Chiefly that they are capped to only 9,000 records per export. This was news to me. That means when you have more than 9,000 customers you’d have to manually export them in batches. One by one. …
Knowledge (about your customers and products) is power
I was talking with a fellow Shopify app owner yesterday about reporting and metrics and I joked about something that stuck with me. We were talking about how each of our apps help stores by finding out more about their customers (my app) and their products (his app). My comment was that: At the end …
Uncovering your potential best customers
Finding which sets of customers to target with your marketing messages is important. A customer of Repeat Customer Insights was asking about how to find their potential best customers and if possible, ones who’ve ordered during a specific time. Today, we are trying to identify now who are our potential future best customers based on …
Visualize your entire Shopify customer base with the Customer Grids
With the recent release of Repeat Customer Insights’ Automatic Customer Segmenting feature, I was finally able to add a powerful visualization feature I’ve been wanting for awhile: This is the Customer Grid. It uses the same underlying RFM algorithm that powers the Automatic Customer Segmenting so it’s completely automated. This example compares the Recency and …