When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …
Tag: repeat customer purchase rate
How deleting old products can lose you repeat customers
This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I’ve bought some in the past that were too thin and thus a pain in the feet to run with. I’ve also bought some that were too heavy and the extra weight would be tiring …
The one step that decides if a Shopify customer will become a repeat customer
The other week I was creating Repeat Customer Metric Reviews for three clients. This reminded me of an important time in every customer’s life cycle. The step between a customer’s first and second order. This happens between a new customer’s first completed order and a second they haven’t made yet, and it’s a critical critical …