Tag: repeat customer purchase rate

Three product types to focus on for repeat customers

When deciding on which products to promote, you can take on a long-term view by looking at the product’s Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with improvements. I like to advise …

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How deleting old products can lose you repeat customers

This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I’ve bought some in the past that were too thin and thus a pain in the feet to run with. I’ve also bought some that were too heavy and the extra weight would be tiring …

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