Tag: repeat customers

Email checklist to boost repeat customer purchases

Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here’s a quick checklist you can run through while creating each email. Included content that increases the reader’s trust Included content that is educational or entertaining Included a call to action Call to action …

Read more

Post-holiday slump or post-holiday bump

With January closed out, it’s time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer? Repeat Customer Insights has a …

Read more

Using product education to attract new and retain repeat customers

A couple of months back I happened across a native flower that only grows in our area. It’s also the main source of food for various butterflies, including an endangered one. The store I learned about it from wasn’t selling it any longer but they did list their supplier in their product description. Their supplier, …

Read more

Get 1 out of 3 customers to buy again

In Repeat Customer Insights I code in some industry statistics to make it easier to compare your Shopify store to ecommerce as a whole. The percentage of customers buying again (Repeat Purchase Rate) is about 27% which means an average store will get 1 out of 4 customers to buy again. Some stores are better. …

Read more

Free shipping causing funky buyer behavior

Due to squirrels who keep digging up seeds, I decided to get another seed starting tray so I can plant baby plants instead of seeds. The one I like is a commercial variety so there’s only one or two vendors who sell it by the unit. Otherwise I have to order a pallet. But on …

Read more

How to identify, track, and retain repeat customers in Shopify

A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …

Read more

Making your Shopify store more efficient is worth the effort

With winter kicking in (dropped below freezing today) we’ve been using our new heaters more now. The one in my office is interesting. I have it set to the coldest temperature for the heater, and it’s still too warm. Part of it is because I’m directly in the path so the heat is more noticeable …

Read more

How likely is each of your products to create repeat customers?

Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means you can compare products to …

Read more