Tag: repeat customers

For more repeat customers, focus on getting second orders

Customer buying behavior shows patterns when you look across your store as a whole. One behavior that successful stores show is a high number of new customers coming back for a second order. It makes sense too. Every loyal customer started out as a new customer who bought again and again. Getting that new customer …

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The odds are against you

If your store is like most Shopify stores, only about one out of every four orders today will end up buying again. Which one though? That’s why it’s important to measure and adapt to your customer behavior. If you don’t, you might miss out on that returning customer. If you think you’re better than most …

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Educating new customers by sending a mini-booklet with each order

In my garlic order this year the farmer sent a small booklet. It’s under 16 pages but beautifully designed. Hand drawn art, thick cardstock paper, with silver ink on black for the cover. Inside are descriptions and histories of all of the garlic families, information on how to grow and cook them, and some details …

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Not rushing the results can create a better outcome

A couple of weeks ago I cut and harvested a couple hundred chickpea plants. After a few of hours work, I had about half of them out of their pods and harvested but it was slow work. I boxed up the rest of them, set them aside, and came back to them last weekend. In …

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Creating a simple limited-time offer without giving away discounts

One perk you can give your best and repeat customers is early access to new products. You don’t have to discount them so they won’t cost you much to promote and they can come with built-in scarcity factors that don’t try to trick people. While it’s difficult in Shopify to hide products from everyone, you …

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Why should your customers come back to your store?

What reason are you giving customers to come back and buy again? Why should they buy from you instead of someone else? Are you the sole manufacturer of a product that has no substitutes? Does your product solve a pressing problem in their life? Is the ordering process in your store an innovation in your …

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How marketing strategies mirror plant lifecycles

Last week I received a couple of perennial kale plants along with seeds to grow another couple hundred. Perennials are useful food plants. Since they can live for years they take more planning and patience than annuals (which will only live for a year-ish). You have to research what kind of environment it needs, how …

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Email checklist to boost repeat customer purchases

Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here’s a quick checklist you can run through while creating each email. Included content that increases the reader’s trust Included content that is educational or entertaining Included a call to action Call to action …

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