When trying to increase customer reorders, you’ll want to try things that improve customer behavior. One behavior metric that works well is Customer Purchase Latency. This is the time between orders, usually a number of days. If customers order every 100 days on average, you make a change, and they are now ordering every 90 …
Tag: repeat purchase latency
Planning when to use harder sales messages in a campaign
Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses (“opt-in to learn 9 ways to make your widgets go bang”). In those it’s usually clear when you should start selling harder. Usually near the end once the customer has …
Spotting reordering problems in you Shopify store with Customer Purchase Latency
Repeat Customer Insights will detect and make suggestions based on your store data. A recent addition was to detect higher customer purchase latencies. This means that if your customers are taking a long-time to reorder, the app will make note of where and when it’s happening. What causes high customer purchase latencies? Long latencies can …
The difficulties when customers only order once a year from your Shopify store
Using your Customer Purchase Latency is a good way to detect defecting customers but it has its drawbacks. Especially with products that are very durable and have long buying cycles. An example I’ve used in the past are my running sandals. Unlike regular running shoes, they have lasted for years so the purchase latency will …
Predicting when your customer will buy again
When you can find when a customer will make another purchase in your ecommerce store, you can use that knowledge to increase your store’s revenue and decrease it’s inventory costs. Individual customer behavior is impossible to predict but when you’re looking at your customer base as a whole, you can draw some conclusions and make …
Calculating customer repeat purchase timing for a single customer
At a certain point it can be difficult to understand what your customers are doing in your Shopify store. You’re getting orders, shipping products and managing support every day, but you are having a difficult time connecting the orders to actual customers, let alone figuring out how those customers behave. Behavior is an important quality. …