A lot of customer retention and analysis can get complex and confusing fast. But there’s one rule of thumb you can use to tell if you’re doing a good job keeping customers coming back: At least 1 of every 4 customers should be a repeat customer. If that’s not happening, you’re going to want to …
Tag: repeat purchase rate
Get 1 out of 3 customers to buy again
In Repeat Customer Insights I code in some industry statistics to make it easier to compare your Shopify store to ecommerce as a whole. The percentage of customers buying again (Repeat Purchase Rate) is about 27% which means an average store will get 1 out of 4 customers to buy again. Some stores are better. …
Is it cold in here?
It’s starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it’s not quite needed all the time yet. This year we also replaced our central heat with per-room heaters. They’ll be more …
How likely is each of your products to create repeat customers?
Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means you can compare products to …
How often are your new customers coming back to your Shopify store?
Have you ever looked at how often your new customers are coming back to buy again from your store? You’ll probably recognize a few familiar names who keep coming back, but what about new customers? Are they placing a second order? 1 in 4 should be buying again if you’re inline with industry averages. Some …
How the time period works in Repeat Customer Insights
A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they’ll just need to have made two purchases …
Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer’s behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That’s great for benchmarking but oftentimes your store is too unique to …
A personal tale of how product durability impacts repurchase rates
The other day I wrote about my buying experience when ordered a new set of running sandals. They arrived yesterday and while looking them over, I released how much the design has changed in the past few years. That prompted me to take a look back at my order history. First one from 2013 that …
The critical step in turning your new customers into repeat customers
Your Shopify store’s Repeat Purchase Rate is an important metric that shows how loyal your customers are. An even more important metric is the Repeat Purchase Rate between the 1st and 2nd orders. This measurement tells you how well your store is converting one-time customers into repeat customers. A 10% Repeat Purchase Rate here means …
Comparing Repeat Purchase Rate and Repeat Sales Percentage
Combining and comparing metrics can shed additional light on how your store works in a way that’s impossible to get from a single metric. One of my favorite combinations is to compare your Repeat Purchase Rate with your Repeat Sales Percentage. They are both percentages and similar but how they measure your orders differ: Repeat …