How you acquire a customer matters a lot when it comes to their repeat buying behavior. Customer coming from a word-of-mouth directly to your online store will act differently than customers coming from a Facebook ad, which will act differently from ones who visited your physical store. You can measure the likelihood of a repeat …
Tag: repeat purchases
Find what percentage of customers reorder in a time frame
A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …
Average Order Value dropping in repeat orders
One problem watch for with your repeat purchases is the average order value (AOV) dropping on repeat purchases. For the most part your AOV should be holding steady or increasing as specific customers buy again and again. If it’s dropping, that’s a sign of a potential problem that you’ll want to look into. This is …
A personal tale of how product durability impacts repurchase rates
The other day I wrote about my buying experience when ordered a new set of running sandals. They arrived yesterday and while looking them over, I released how much the design has changed in the past few years. That prompted me to take a look back at my order history. First one from 2013 that …
Winning 80%+ of your Shopify customers back
Winning a new customer costs more than getting an old customer to come back — Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back a second (or third) time. So …