Tag: repeat purchases

Find what percentage of customers reorder in a time frame

A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …

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Average Order Value dropping in repeat orders

One problem watch for with your repeat purchases is the average order value (AOV) dropping on repeat purchases. For the most part your AOV should be holding steady or increasing as specific customers buy again and again. If it’s dropping, that’s a sign of a potential problem that you’ll want to look into. This is …

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Winning 80%+ of your Shopify customers back

Winning a new customer costs more than getting an old customer to come back — Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back a second (or third) time. So …

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