# Calculating the Repeat Sales Percentage metric

I’ve written about how your Repeat Sales Percentage can help you understand how much value new customers add to your store versus repeat customers. Today I want to show how to calculate it. Don’t worry, it’s just a simple division problem. Sales from Repeat Customers ---- Total Sales You’ll end up with a number from …

# Was that an unusually good period or are things getting better?

This week I released some additional Insights for Repeat Customer Insights. Insights are my fancy name for the automatic analysis and advice that the app gives you based on what its algorithms find in your data. These new Insights will compare your Shopify store’s performance in specific dates to how it performed overall. For example, …

# Using your Repeat Sales Percentage to spot problems in your Shopify store

One metric in Repeat Customer Insights that often gets overlooked is the Repeat Sales Percentage: Percentage of your total sales that are from repeat customers. It’s a simple percentage metric but it speaks volumes about your customer base. If it’s low, your customers aren’t coming back and ordering very much. You might have very few …

# How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they’ll just need to have made two purchases …

# Comparing Repeat Purchase Rate and Repeat Sales Percentage

Combining and comparing metrics can shed additional light on how your store works in a way that’s impossible to get from a single metric. One of my favorite combinations is to compare your Repeat Purchase Rate with your Repeat Sales Percentage. They are both percentages and similar but how they measure your orders differ: Repeat …

# Measure how much of your Shopify store revenue originates from repeat customers

Your repeat sales percentage is an important measurement to make when comparing your repeat sales and your one-time sales. Calculating the percentage of sales that comes from repeat customers is easy if you follow these instructions. 1. Total sales by month Shopify has a report called "Sales by month" that works great for this. You …