I heard from a Shopify store that they are too busy for customer retention because all their time is focused on customer acquisition. They didn’t realize that they were the ones creating the problem with their business. When you ignore customer retention, customers will leave. Some might stick around but those will be the minority. …
Tag: retention
Is it cold in here?
It’s starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it’s not quite needed all the time yet. This year we also replaced our central heat with per-room heaters. They’ll be more …
Remarketing strategies to acquire and retain new and repeat ecommerce customers
The hardest part of e-commerce sales is cutting through the information overload to get people to your store for the first time — or a repeat visit. Online and brick and mortar retailers often spend big money trying to get in front of the right people to land customers and sales. If a customer does …
How much additional revenue do repeat ecommerce customers contribute? 10%? 20% 40%?
I want to take some time now to do what I call Value Math. Don’t worry, yes there are numbers but I’ll walk you through each one. Not very many stores do this and I think the results will be eye-opening for you. Average Order Values for ecommerce According to Statista, the average order value …
The tiny hinge that swings your customer retention process
With any customer retention process, you might have ran into a problem with Shopify. Before you can start any kind of customer retention, you first need to know who your repeat customers are. Shopify is great at keeping track of customer data, but it doesn’t make it easy to find them. Especially when an order …