Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please… But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is offering to sell a specific …
Tag: rich results
Rich Result and structured data best practices in Shopify
A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are: make sure your data is correct in Shopify. e.g. Products: title, price, inventory (if you use it). Pages/blog posts: title, author, image, excerpt, etc. make sure your page has …
Why Search Console is finding more and more structured data errors and warnings
A JSON-LD for SEO customer was asking about Google Search Console the other day: Eric, While your rich snippet data may be better than Shopify’s even on a good day, we’re still seeing more & more products being flagged in our search console as time goes on. First you need to look at the trend …
The new Shopify store marketing plan
Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …
Updated recommended product review apps for Shopify
With Spring heating up competition for merchants, I’m having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google’s algorithm update last September/October. Given the amount of (in)action I’ve seen by them, I’ve now updated my Recommended product …
How stockouts will permanently harm your Shopify store
The other day my wife saw a sweatshirt she really liked on sale. She grabbed it and a few other things for our kiddo at the same time. But when it came time to ship, it turned out that the sweatshirt wasn’t in stock and the order was shipped without it. She ended up not …
How Shopify review apps make it easy or impossible to integrate with them
Recently I was chatting with a customer about what it takes to add a new product review app integration for JSON-LD for SEO. Most of the time, the only thing standing in the way of an integration is the review app itself. Some reviews apps are open and make it easy to share your review …
Looks like more Shopify stores will be punished for accidentally misusing Critic Review Rich Results
I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This review field was added on …
Paid ads and Product Rich Results
A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER’s TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon itself. I think it’s very …
Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
I’ve seen this structured data bug come up a few times now. It’s always in the theme’s data. Can you spot it? You have 30 seconds, GO… . . No peeking at the answer below until you’ve locked-in your choice . . . . And the winner is: this isn’t a free product, it should …