Even though I don’t run a product reviews app, I get a lot of questions about reviews. That’s because getting your product reviews into Google’s Rich Results is such a powerful search enhancement for your store. One question I’m asked frequently is about combining product reviews, especially on a collection page. One warning, what you …
The SEO industry has pretty much figured out what factors make general SEO work. These are the things that search engines look for and use to determine how your site will appear in the results. There’s less known about the factors Google uses for Rich Results and Rich Snippets though. Here’s a few things I’ve …
With Google changing their search enhancements at the beginning of the year, I’ve been asked for more details on what Rich Results JSON-LD for SEO supports. The Rich Results we commonly see customers receive include: Article Rich Snippets Product Rich Snippets Product reviews (when you use a supported reviews app) Recipe Rich Snippets Video Rich …
I have a bit of humble bragging today. For JSON-LD for SEO Plus+ accounts I monitor their Rich Snippets during the initial setup phases to help ensure they will actually receive them from Google. To do this I have a complex spreadsheet that helps me track their Rich Snippet progress and log when results start …
Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …
Callum, a JSON-LD for SEO customer asked about changing the product urls and how that would impact Rich Snippets. I’ll let him say it in his own words: We’re planning to do a big update of our product URLs later this month, as they’re not written in a way that comes close to how a …
Over the past months Google has been making changes to their Rich Snippets and Rich Cards programs. The most visible part is to unite them and call them Rich Results. (So there’s now another term to learn… thanks Google) To better understand the impact of these changes, yesterday I did a full review of Google’s …
When deciding where to focus your SEO time, should you spend time on product pages that have Rich Snippets already or ones that don’t have any yet? Ideally both. There’s good reasons to promote all of your products. When you focus your SEO work on the products with Rich Snippets, you’ll help them rank better …
Google has recently released a new tool for checking your Rich Snippets and Rich Cards, the Rich Results Tool. It promises an easier way to check a page for structured data and report on if the page qualifies for any Rich Results (their new term that combines a few search enhancements). Unfortunately like many Google …
About two weeks ago I published new versions of the sales pages for my apps on my site. Since I’m using WordPress I had to hand code some product structured data for them, using the snippet from JSON-LD for SEO as the base. The snippet is very limited but includes all of the data that …
