Tag: rich snippets

Risks of adding product reviews to your Shopify collections

Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …

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When SEO isn’t worth the effort

Earlier I was talking with a subscriber about SEO. We were trying to figure out what approaches would make the most sense for a site that is converting very well (10%+) but isn’t getting enough traffic. Keyword tools were sharpened. Googles were consulted. Backlinks were reported. We found a few things that could help but …

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