Tag: rich snippets

Google’s product review rules you have to follow for Rich Results

Even though I don’t run a product reviews app, I get a lot of questions about reviews. That’s because getting your product reviews into Google’s Rich Results is such a powerful search enhancement for your store. One question I’m asked frequently is about combining product reviews, especially on a collection page. One warning, what you …

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Factors that influence your Shopify store’s product Rich Results

The SEO industry has pretty much figured out what factors make general SEO work. These are the things that search engines look for and use to determine how your site will appear in the results. There’s less known about the factors Google uses for Rich Results and Rich Snippets though. Here’s a few things I’ve …

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Types of Rich Results a Shopify store can win with JSON-LD for SEO

With Google changing their search enhancements at the beginning of the year, I’ve been asked for more details on what Rich Results JSON-LD for SEO supports. The Rich Results we commonly see customers receive include: Article Rich Snippets Product Rich Snippets Product reviews (when you use a supported reviews app) Recipe Rich Snippets​ Video Rich …

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37 days to Rich Snippets with JSON-LD for SEO

I have a bit of humble bragging today. For JSON-LD for SEO Plus+ accounts I monitor their Rich Snippets during the initial setup phases to help ensure they will actually receive them from Google. To do this I have a complex spreadsheet that helps me track their Rich Snippet progress and log when results start …

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Risks of adding product reviews to your Shopify collections

Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate their reviews for all of …

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Google’s upcoming changes to Rich Snippets and Rich Cards

Over the past months Google has been making changes to their Rich Snippets and Rich Cards programs. The most visible part is to unite them and call them Rich Results. (So there’s now another term to learn… thanks Google) To better understand the impact of these changes, yesterday I did a full review of Google’s …

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