Tag: sales channels

Comparing sales channels for repeat customer acquisition

Knowing how sales channels perform is a key measurement to know where you focus your efforts. Raw sales and order values are nice, but if you have repeat customers those can be tricky. If a customer first buys through your POS system and then later buys from your online store, is the POS or the …

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The temptation of the new marketing platform

This article from Seth Godin is a good reminder about marketing platforms. Creating assets for your customers on a consistent basis is one marketing activity that has and will always work. It’s also a key component many businesses miss and end up struggling with traction. I’ve stopped counting the number of businesses who fall on …

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