Tag: sales channels

Good-enough attribution: know where your customers came from

Attribution is a billion dollar marketing problem. When done right, you’ll know where customers are coming from and be able to avoid wasting marketing money. The problem is that attribution is nowhere near perfect and it likely never will be. The more you spend, the better attribution you can get but it might not be …

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Finding the profitable sales channels in Shopify

Many marketing tactics start out by trying new things to see if they attract customers and then doubling-down on the ones that do. Shopify has a ton of difference sales channels that you can use to attract customers. I’d bet for your store, three of them are really good, another five are profitable, and the …

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Quit the poor performing marketing channels

I started Google Ads again for Repeat Customer Insights a few months ago before quitting yet again. In the past I was able to build a solid ads channel that would profitably sell my products. It was a nice secondary channel that took very little time or effort to maintain. Twice now, I’ve started to …

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Composting the weak performers

A few days ago I had to toss 50 basil plants into the compost pile. I started them early inside, moved them outside when it was safe, and then the weather turned wet and cold. Not enough to kill them but enough to mess with their growth. Of the 70 or so I started, only …

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Comparing sales channels for repeat customer acquisition

Knowing how sales channels perform is a key measurement to know where you focus your efforts. Raw sales and order values are nice, but if you have repeat customers those can be tricky. If a customer first buys through your POS system and then later buys from your online store, is the POS or the …

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The temptation of the new marketing platform

This article from Seth Godin is a good reminder about marketing platforms. Creating assets for your customers on a consistent basis is one marketing activity that has and will always work. It’s also a key component many businesses miss and end up struggling with traction. I’ve stopped counting the number of businesses who fall on …

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