Tag: seo

Picking up piles of pesky paper

Last week I finally battled the paperwork. I’ve gone digital as much as possible but there are always holdouts that accumulate. Especially when you just keep stacking it for four years. So last week I scanned, shredded, filed, and archived my way through the various piles. To-be scanned. To-be filed. To-be shredded. Surprisingly the three …

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The early birds catch the winter customers

Now that April is finally here, it’s time to start your holiday SEO. Yes, I said April… SEO takes so long to see results that if you want to see improvements for the 2019 holiday season, you need to start working on it now. Or last year. Or back in 2017. I don’t mean dropping …

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My process to improve and optimize a page for SEO

Last night a friend was sharing how he’s going through his site and doing a content audit. He was focusing on throwing away content that doesn’t get any traffic or is focused on topics outside his main market. He was struggling with what to do with his best pages though. I shared with him my …

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Rich Result and structured data best practices in Shopify

A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are: make sure your data is correct in Shopify. e.g. Products: title, price, inventory (if you use it). Pages/blog posts: title, author, image, excerpt, etc. make sure your page has …

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How missing a single Shopify bill can kill your SEO

Every now and then I’ll hear from a customer who lost some of their Rich Results. I can’t find anything wrong with their structured data but after a bit of sleuthing into their history often I uncover that Shopify closed their store. Shopify does this when a store fails to pay their invoice and it …

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Are you just painting over the rust in your Shopify store?

We have four seasons here in Portland: Winter, Spring, Construction, Fall It being Construction season now, there’s some heavy equipment or road blockage every other block. A bit of an inconvenience and noise but no big deal. But during my walks I see plenty of head-shaking decisions. Enough to fill these daily emails for the …

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Picking up extra traffic with image alt text

Yesterday Anna was asking about image alt text and I realized that I haven’t written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is best, should I always add …

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The Shopify SEO apps I recommend (fewer than you’d think)

Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify’s built-in SEO features. Years ago Shopify’s built-in SEO features were weak and themes didn’t do a great job either. That period had Shopify brushed with the “poor SEO” …

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