Tag: shopify apps

The bad decisions some businesses make

Yesterday I saw a chilling sight. While passing a restaurant that closed recently, there was a dumpster outside full of paperwork from the restaurant. Payroll paperwork. Dozens of boxes worth dating back to the ’80s. Just sitting out on a busy street in a dumpster in plain sight of everyone. It’s no wonder why identity …

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The Shopify SEO apps I recommend (fewer than you’d think)

Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify’s built-in SEO features. Years ago Shopify’s built-in SEO features were weak and themes didn’t do a great job either. That period had Shopify brushed with the “poor SEO” …

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A sledgehammer vs a can opener

One over-arching theme I’ve seen since Google’s latest structured data update has been the value of having your store’s structured data handled by a specialized Shopify app. Sure you could hope you find a theme with that data built-in. Or use an app that includes it as a bullet point in their feature chart. Or …

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The myth of duplicate structured data being wrong

or: How you can learn to stop worrying about structured data and love the Schema Today I want to clear up some confusion about how structured data works when it’s duplicated. I’ve written about it before (here and here) but with some recent comments by other apps that provide structured data, I think there’s some …

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