Tag: shopify apps

The bad decisions some businesses make

Yesterday I saw a chilling sight. While passing a restaurant that closed recently, there was a dumpster outside full of paperwork from the restaurant. Payroll paperwork. Dozens of boxes worth dating back to the ’80s. Just sitting out on a busy street in a dumpster in plain sight of everyone. It’s no wonder why identity …

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The Shopify SEO apps I recommend (fewer than you’d think)

Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify’s built-in SEO features. Years ago Shopify’s built-in SEO features were weak and themes didn’t do a great job either. That period had Shopify brushed with the “poor SEO” …

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A sledgehammer vs a can opener

One over-arching theme I’ve seen since Google’s latest structured data update has been the value of having your store’s structured data handled by a specialized Shopify app. Sure you could hope you find a theme with that data built-in. Or use an app that includes it as a bullet point in their feature chart. Or …

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