Tag: shopify merchant

Average Order Value, and how to calculate it

Your Shopify store’s Average Order Value (AOV) is one of the key metrics you want to keep track of. Average Order Value definition Average Order Value shows how much each customer spends in an order, on average (hence the name). It is calculated on orders in a date range so you’ll end up with some …

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Using the Shopify blog and other ways to have a blog for your store

Content marketing and blogging have both become a very low-cost way to attract customers. A steady blogging process can build an audience of customers over time, smoothing out many seasonal peaks and valleys. You have a few options you can use to start blogging with your Shopify store. Use the built-in Shopify blog Use hosted …

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Repeat Purchase Rate, and how to calculate it

Your Shopify store’s repeat purchase rate shows you how loyal your customer base is. The more customers who come back and buy two, three, or even ten times, the more loyal and valuable each customer is. What is Repeat Purchase Rate? The repeat purchase rate measures the percentage of your customers who come back for …

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Which add to cart button color converts the best in Shopify?

Recently a Sticky customer emailed me about the add to cart button their theme uses: Do you have any info regarding which is the best color for the ADD TO CART? Or is just following the theme the best? The best converting colors are very dependent on the rest of the page and your audience. …

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The cheap and fast personalized touch

In one of my email courses about building repeat customers I mention sending handwritten notes to repeat customers to build some trust and loyalty. Brian sent me a reply to that email: Great idea for smaller Mom and Pops. However, it isn’t scalable when you ship hundreds of orders a day. I agree it is …

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How three letters can halve your Shopify SEO impact

A customer sent me a question about domain names recently. What is the difference between [example.com] and [www.example.com]? The results are slightly different. Google treats example.com and www.example.com as two different sites. The reasons for this is technical but a simple illustration should make it clear. Just looking at these domains, would you consider these …

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Too busy doing busywork to work

Recently I published the 97th issue of Shopify Dispatch, a weekly curated newsletter of Shopify links. I also did something that I should have done 2 years ago. Up until yesterday I would go through all of the sources I use and pull out the article urls and titles by hand. I was using an …

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Is 11% of your Shopify traffic invisible to your store analytics?

Google Analytics is a great, free website analytics system. Shopify even has a built-in integration with them so you can get it working with very little effort. But if that’s all you use for analytics, you could be missing out on a lot. 11% That’s what Quantable found when it studied how many people were …

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Reflections around canceling a successful product

Today I’d like to share a story about product lines and thinking strategic about them. A few months back I took a look at my collection of Shopify apps and noticed something. Since they were built, two of my apps have gotten close to each other in their features. Both Repeat Customer Insights and Customer …

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