While your store’s Average Order Value (AOV) is important, much of that depends on your store and unique product mix. Even with industry averages for AOV, it can vary a lot from store-to-store even in the same industry. AOV can also be very difficult to improve overall because of effort required touches almost everything your …
Your Shopify store’s Average Order Value (AOV) is an important metric to get a general idea about your store’s order size. It’s limited in usefulness but its ease of calculation makes it a common metric to track. Depending on which set of industry data you use as a reference point, your overall Average Order Value …
Your Shopify store’s repeat purchase rate shows you how loyal your customer base is. The more customers who come back and buy two, three, or even ten times, the more loyal and valuable each customer is. What is Repeat Purchase Rate? The repeat purchase rate measures the percentage of your customers who come back for …
