Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there’s a special version only for a specific reseller or maybe your supplier doesn’t allow you to advertise a product at all. That’s the problem Dan had, he wanted …
A JSON-LD for SEO who sells wines sent me a question about how to organize his products that change from year-to-year. I sell wine in my shop, so there’s a new vintage every year. I was wondering if it is better to create a new product page every year, or to simply edit the old …
A JSON-LD for SEO customer emailed me the other day asking about using his store’s brand name when his products are accessories for another, more popular brand name. As we currently only sell OUR BRAND products, we use the brand name of the device we’re supporting (so in the given example, we’re using "Apple" as …
With higher end products it can be difficult to get a customer to make a purchase. You should do everything you can to drive home the value of the product and how it’s worth more than the price, but the price still can have a major impact on your conversion rate. What’s one way around …
Recently a customer emailed me about JSON-LD for SEO asking about her collection page. Here’s an example of it but it’ll look better if you see it for yourself on her store. Solitaire rings collection page From a conversion and SEO standpoint, this is a very good page. It has a heading, url, meta description, …
One of the best ways to improve your Shopify SEO is to make sure you have enough valuable content for each product. Ideally you’d have something unique that helps customers decide to buy, but sometimes you’ll want to add some standard content too. That’s what Ambre asked me about the other day: is there a …
I am working on a custom app. Can anybody help me to explain how we can make custom settings for product page in our own app and used there value in our shopify website? Product metafields The easiest way for an app to add custom settings for a Shopify product is with metafields. Metafields act …
