Tag: shopify seo

Today’s Tiny Task: click, click, clicking your click depth

No one enjoys clicking a dozen times to find what they are looking for. That’s why Google’s algorithm takes a page’s click depth into account. Click depth is how many clicks deep a page is from your homepage. Say you have a product page. A click depth of 1 means that the product page is …

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My process to improve and optimize a page for SEO

Last night a friend was sharing how he’s going through his site and doing a content audit. He was focusing on throwing away content that doesn’t get any traffic or is focused on topics outside his main market. He was struggling with what to do with his best pages though. I shared with him my …

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Rich Result and structured data best practices in Shopify

A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are: make sure your data is correct in Shopify. e.g. Products: title, price, inventory (if you use it). Pages/blog posts: title, author, image, excerpt, etc. make sure your page has …

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How missing a single Shopify bill can kill your SEO

Every now and then I’ll hear from a customer who lost some of their Rich Results. I can’t find anything wrong with their structured data but after a bit of sleuthing into their history often I uncover that Shopify closed their store. Shopify does this when a store fails to pay their invoice and it …

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Shopify apps to fast-track your way to SEO failure

A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does “Show random product rating between 4 and 5 stars” and “All products have 5 stars” sound like something you should enable? Probably not, unless you like fake reviews and spam. These two options are a …

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Picking up extra traffic with image alt text

Yesterday Anna was asking about image alt text and I realized that I haven’t written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is best, should I always add …

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The Shopify SEO apps I recommend (fewer than you’d think)

Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify’s built-in SEO features. Years ago Shopify’s built-in SEO features were weak and themes didn’t do a great job either. That period had Shopify brushed with the “poor SEO” …

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A new easy way to have your search results attract more traffic

Recently Google updated the design of the search results on desktop. The big difference is that they are now showing the favicons for each site (favicon = favorites icon). You can see a few of them in the above search. They let you add a bit of branding and color to the search results. Though …

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Skip the SEO fundamentals at your own risk

I struggled with my running all last year. Various excuses kept me from doing it regularly. I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It’s so little that it’s easier to do it than to worry about it. So far I’ve kept …

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