Tag: shopify seo

Today’s Tiny Task: click, click, clicking your click depth

No one enjoys clicking a dozen times to find what they are looking for. That’s why Google’s algorithm takes a page’s click depth into account. Click depth is how many clicks deep a page is from your homepage. Say you have a product page. A click depth of 1 means that the product page is …

Read more

My process to improve and optimize a page for SEO

Last night a friend was sharing how he’s going through his site and doing a content audit. He was focusing on throwing away content that doesn’t get any traffic or is focused on topics outside his main market. He was struggling with what to do with his best pages though. I shared with him my …

Read more

How missing a single Shopify bill can kill your SEO

Every now and then I’ll hear from a customer who lost some of their Rich Results. I can’t find anything wrong with their structured data but after a bit of sleuthing into their history often I uncover that Shopify closed their store. Shopify does this when a store fails to pay their invoice and it …

Read more

Shopify apps to fast-track your way to SEO failure

A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does “Show random product rating between 4 and 5 stars” and “All products have 5 stars” sound like something you should enable? Probably not, unless you like fake reviews and spam. These two options are a …

Read more

Picking up extra traffic with image alt text

Yesterday Anna was asking about image alt text and I realized that I haven’t written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is best, should I always add …

Read more

The Shopify SEO apps I recommend (fewer than you’d think)

Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify’s built-in SEO features. Years ago Shopify’s built-in SEO features were weak and themes didn’t do a great job either. That period had Shopify brushed with the “poor SEO” …

Read more

Skip the SEO fundamentals at your own risk

I struggled with my running all last year. Various excuses kept me from doing it regularly. I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It’s so little that it’s easier to do it than to worry about it. So far I’ve kept …

Read more

Who is responsible for the structured data in your Shopify store?

Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app’s or the theme’s structured data. While it’s not the fault of my app, I do know enough about how structured data works that I’ll still respond and try to help …

Read more

Blogging for traffic on multiple Shopify stores

A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this – or best to choose one (say .com) and go from there? Unless there’s a major difference in the types of content you’d produce for …

Read more