Tag: shopify theme

The Shopify theme upgrade conundrum

Recently I upgraded some software that monitors my shopify app servers. It’s a critical piece of software but it’s so stable that I haven’t had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four big features that would make …

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How waiting on a Shopify theme redesign can protect your profits

I’ve been wanting to update the design of Repeat Customer Insights for awhile now. Since it’s been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design is finally going to limit …

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How Shopify theme changes can impact or even reset your SEO

The other day Cindy asked about upgrading her old theme and how it might impact her store’s SEO. Anytime you change anything on your store or a page there’s a risk it could impact Google’s ranking and Rich Results. The larger the change, the larger the potential impact. That said, changes can also help your …

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How to discover what an app changed in your Shopify theme

JSON-LD for SEO customers receive updates to the JSON-LD code for the life of their store. Typically I’ll push out updates a couple of times per month after reviewing and testing the changes. But sometimes you might want to review what changes were made. Or perhaps you use another app that has changed your theme …

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Navigating your Shopify theme

Your Shopify theme is one of the core components of what makes your store unique. There are free themes, premium themes, Theme Store themes, custom themes, third-party themes, and enough other categories to shake a stick at. All themes follow a similar format so if you learn how a Shopify theme is organized, you’ll be …

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