Tag: shopify theme

The Shopify theme upgrade conundrum

Recently I upgraded some software that monitors my shopify app servers. It’s a critical piece of software but it’s so stable that I haven’t had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four big features that would make …

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How waiting on a Shopify theme redesign can protect your profits

I’ve been wanting to update the design of Repeat Customer Insights for awhile now. Since it’s been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design is finally going to limit …

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Navigating your Shopify theme

Your Shopify theme is one of the core components of what makes your store unique. There are free themes, premium themes, Theme Store themes, custom themes, third-party themes, and enough other categories to shake a stick at. All themes follow a similar format so if you learn how a Shopify theme is organized, you’ll be …

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Are you holding your Shopify theme up to an impossible standard?

You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There’s one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don’t know, W3C is the non-profit organization that decides how many parts of …

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Do you really need THAT?

A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself, "do I really need THAT?" …

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