Recently I upgraded some software that monitors my shopify app servers. It’s a critical piece of software but it’s so stable that I haven’t had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four big features that would make …
Tag: shopify theme
How waiting on a Shopify theme redesign can protect your profits
I’ve been wanting to update the design of Repeat Customer Insights for awhile now. Since it’s been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design is finally going to limit …
Untitled: how to make sure a minor coding mistake doesn’t undermine your SEO
Today’s Shopify tip might sound super basic but in the past few weeks, I’ve seen several stores missing even something this basic. Every webpage should have one and only one HTML <title> tag. That tag heavily influences Google’s ranking and can be used by them directly in the search results. A quick test is to …
Looks like more Shopify stores will be punished for accidentally misusing Critic Review Rich Results
I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This review field was added on …
My rule of thumb to use with a new Shopify theme and upgrading your Shopify apps
Eleda asked a common question the other day that could save a lot of Shopify store owners a lot of problems around new themes: Do apps, like your JSON SEO app (and my pile of other apps) have to have anything done in order for them to function when a theme is updated? The general …
Itty bitty product images, how your Shopify theme might be hurting conversions
Upgrading your Shopify theme can be risky but sometimes that risk is warranted, especially if it will help conversions. One good reason to upgrade is because your theme is using too small of product images. Some people think Shopify resize product images automatically but it’s actually your theme that’s creating the small image. What happens …
Navigating your Shopify theme
Your Shopify theme is one of the core components of what makes your store unique. There are free themes, premium themes, Theme Store themes, custom themes, third-party themes, and enough other categories to shake a stick at. All themes follow a similar format so if you learn how a Shopify theme is organized, you’ll be …
Are you holding your Shopify theme up to an impossible standard?
You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There’s one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don’t know, W3C is the non-profit organization that decides how many parts of …
How Rich Snippets are impacted when you change your product urls in Shopify
Callum, a JSON-LD for SEO customer asked about changing the product urls and how that would impact Rich Snippets. I’ll let him say it in his own words: We’re planning to do a big update of our product URLs later this month, as they’re not written in a way that comes close to how a …
Do you really need THAT?
A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself, "do I really need THAT?" …