I’ve written about how your Repeat Sales Percentage can help you understand how much value new customers add to your store versus repeat customers. Today I want to show how to calculate it. Don’t worry, it’s just a simple division problem. Sales from Repeat Customers ---- Total Sales You’ll end up with a number from …
Tag: shopify
Learning something new as a way to boost your Shopify store’s ROI
This week I finished saving seeds from my first batch of tomatoes. We’ve had a bunch of the fruits and love the taste and how productive the plants have been. All qualities I look for in a tomato. The seeds came from tomatoes that were overripe, had soft spots, or weren’t good for fresh eating. …
The Shopify theme upgrade conundrum
Recently I upgraded some software that monitors my shopify app servers. It’s a critical piece of software but it’s so stable that I haven’t had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four big features that would make …
Make sure to test your changes
We had a problematic gutter at the corner of the house. It drained oddly so the previous neighbors created this odd-shaped drainage setup that blocked off most of the side yard. Downspout to extension to spare gutter on the ground propped up with bricks, which was supposed to feed into a plastic-lined rock channel… We …
Keep your key Shopify performance indicators easy to find
I was working with a friend on a metrics dashboard for his business. He wanted to have a better idea about a handful of key indicators he was watching. They measured how well his next two weeks would be and then overall how his business has been doing so far. Pretty basic stuff in the …
Should you use many products or many variants in your Shopify store?
A JSON-LD for SEO customer was planning their product organization last week and were questioning if they should use a product for each style or if they should group them and use variants. It all depends on how different they are and how much unique content each variant of a product will have. If there’ll …
The benefits of including Shopify’s product variant data in your structured data
Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please… But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is offering to sell a specific …
Are you just painting over the rust in your Shopify store?
We have four seasons here in Portland: Winter, Spring, Construction, Fall It being Construction season now, there’s some heavy equipment or road blockage every other block. A bit of an inconvenience and noise but no big deal. But during my walks I see plenty of head-shaking decisions. Enough to fill these daily emails for the …
How Google’s indexing and crawl rate limit impact your Shopify store’s SEO
Every now and then I get asked why specific pages don’t show up in Google. Most of time this is because Google isn’t visiting and indexing all of your product pages. Each site has a limited crawl rate limit which are the number of pages Google will go through in a period of time. When …
Skip the SEO fundamentals at your own risk
I struggled with my running all last year. Various excuses kept me from doing it regularly. I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It’s so little that it’s easier to do it than to worry about it. So far I’ve kept …