Tag: strategy

New old normals

While the current pandemic and strife has changed the business landscape quite a bit, a lot of the “new normals” that pop up have been around forever. People want to feel safe. Customers buy according to their values. Customers don’t like being tricked or lied to. Splitting people into opposing groups causes tension and then …

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What a heavy rain can teach you about your Shopify store

We had a large rain system pass through recently. Not flooding levels of rain but enough that the weather service sent out alerts about it. Probably the most rain we’ve had here since moving in. I was anxious to see how the yard changes did as we added a lot of drainage in summer and …

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Just right

With Black Friday here it’s time to put your plan into action. Follow your checklists. Start your campaigns. Test your store changes. Do everything you can to have a calm day. You know your customers are going to act crazy with all the pent-up energy from the year. I hope the day is just right …

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The early birds catch the winter customers

Now that April is finally here, it’s time to start your holiday SEO. Yes, I said April… SEO takes so long to see results that if you want to see improvements for the 2019 holiday season, you need to start working on it now. Or last year. Or back in 2017. I don’t mean dropping …

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When a competitor is running circles around you

Awhile back I watched my 2nd grade daughter play in a for-fun soccer game. About midway through the match, her team started to slow down and was struggling to move the ball. By the end, they were barely able defend the goal. The reason why? Fatigue. They only had 5 players on a team of …

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Waiting for the perfect time while burning away your money

I’m reminded again and again how people don’t think about opportunity costs. I was talking with a friend last week about a house that was for sale down the street. It’s vacant and the owners have been trying to sell it for years now. Every spring they’d list it at the same price, have their …

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To dig up, or not to dig up?

A few days after I planted our first hazelnut tree, we found a flaw in the layout of the yard we had planned. Meaning that tree that just started to get settled-in needed to be dug up and moved a couple of feet to the left. But because we have a rough plan, we were …

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Focus on the areas critical to your Shopify store first

Our first hazelnut tree and blueberry order was delivered last week. Our plan called for several trees and shrubs in the first phase, but there are a lot of gaps in the plan. Planing takes a lot of resources. I haven’t had the time to research everything that we’re going to plant. The main trees …

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Using October to get ready for a great end of the year

October. The season for pumpkin spice everything and the start of Q4. It’s also time to get your end of the year strategies started. With 9 months completed, there’s a lot of data and behavior you can look at now. You can see how buying habits have changed (or not changed) this year. You can …

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