October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you’re feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them. Ignore any other project until …
Tag: strategy
Match your unique limits to your store strategies
Last Friday I went a bit crazy pruning our tomatoes. A heavy late-summer rainstorm was coming and I let the tomatoes grow a bit wild. The problem is that the tomatoes used their limited time and energy to grow more flowers and start more fruit, instead of ripening what they already had. I ended up …
Take the profits from boring things and invest them into risky things
One lesson I got from Seth Godin’s Purple Cow is: Take the profits from boring things and invest them into risky things. This can apply to your Shopify store at a number of levels. Take the profits from your best-selling products to create new products. Take the profits from your repeat customer orders and invest …
Using order volume and total sales to spot growth problems
It’s useful to see how your order volume changes over-time. It’ll give you a different perspective than total sales. Combine the two you can learn a lot about your overall business health. If your order volume has increased and your total sales have increased, you’re growing. If your order volume has increased and your total …
Start smaller projects instead
We were planning to finish our basement this winter and spring. It’s a significant space in our house and would be a great office for me. But there are only a limited number of contractors accepting projects and the prices are high right now. Too high to make it worth the investment. So we decided …
How the sale of JSON-LD for SEO helped my other Shopify app
With the sale of JSON-LD for SEO to Ilana Davis, I’ve been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that’s done, I’m finding a lot more headspace to think through the remaining changes I want to make for the …
Learning when to switch tactics as the results falloff
This morning I planted a few hundred seeds into the garden. Normally I try to grow the seeds into baby plants and then transplant those. They’re stronger and more likely to survive. But with the weather lots of the baby plants aren’t surviving long enough to get transplanted. A good third of the garden has …
Take advantage of extra capacity when you have it
With summer in full swing here, there’s very few new plants I’m starting for the garden. Summer plants are already planted and there’s not a lot of fall plants that can get started quite yet. Which means I have some empty space in the garden and in the seed starters. So I decided to take …
How marketing strategies mirror plant lifecycles
Last week I received a couple of perennial kale plants along with seeds to grow another couple hundred. Perennials are useful food plants. Since they can live for years they take more planning and patience than annuals (which will only live for a year-ish). You have to research what kind of environment it needs, how …
Using your customer behavior to improve unpaid traffic channels
Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …