October. The season for pumpkin spice everything and the start of Q4. It’s also time to get your end of the year strategies started. With 9 months completed, there’s a lot of data and behavior you can look at now. You can see how buying habits have changed (or not changed) this year. You can …
Tag: strategy
Planning at the right time for the strongest growth
With autumn here now, I placed an order for several trees and berry bushes. Even though I knew I wanted them back in spring, by waiting I’ll get stronger plants that’ll produce faster (fall and winter planting is best). But it requires planning months ahead of time. Even then it’ll be years before some start …
Using a checklist to make sure the important things get done for Black Friday
Between the high winds, power outages, and wildfire smoke, I’ve been stuck inside the house for the past week. Finally last Friday the rain moved in and started to clear out the smoke. Throughout the day in-between the rain cells I was able to finally clean up and disassemble what the wind broke in the …
Start working on a broad holiday season plan now
This weekend and into next week you should start considering what your Shopify store will do for the holiday season. You don’t need to sit down and work through the weekend, but you should brainstorm some ideas and get your plans ready next week. Usually it’s best to do something similar to what worked last …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …
Have something on deck and ready to go
One thing I learned this weekend was to always have an inventory of plants started for the garden. That way when something is done and pulled out (or eaten by slugs), I can fill the open space. More production. Less weeds. Nicer looking garden. Totally worth the extra minutes of planning a couple of weeks …
The new Shopify store marketing plan
Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …
Evaluating the early impacts a downturn has on your customer’s behavior
One thing I’ve been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there’s now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would be the first place to …
Replacing stressful and time-consuming processes to save time and pain
I’ve started taking a stronger interest in my own SEO process recently. For most of 2019 I was doing the minimum for much of it (e.g. creating content, adding structured data). But with the growing importance of having stable, low-cost marketing channels I’ve renewed my focus in it. And oh boy was I making it …
When planning and prep-work is important
Last weekend we moved. Weeks of planning and hours of packing all cumulated in moving about a 1/4 mile away. It sounds silly to put that much work into such a short move but it’s already made a world of difference. Even though we now have weeks of unpacking ahead of us. Some changes are …