Tag: strategy

Using October to get ready for a great end of the year

October. The season for pumpkin spice everything and the start of Q4. It’s also time to get your end of the year strategies started. With 9 months completed, there’s a lot of data and behavior you can look at now. You can see how buying habits have changed (or not changed) this year. You can …

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Planning at the right time for the strongest growth

With autumn here now, I placed an order for several trees and berry bushes. Even though I knew I wanted them back in spring, by waiting I’ll get stronger plants that’ll produce faster (fall and winter planting is best). But it requires planning months ahead of time. Even then it’ll be years before some start …

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Start working on a broad holiday season plan now

This weekend and into next week you should start considering what your Shopify store will do for the holiday season. You don’t need to sit down and work through the weekend, but you should brainstorm some ideas and get your plans ready next week. Usually it’s best to do something similar to what worked last …

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Spending resources on the areas that matter the most to customers

Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …

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Have something on deck and ready to go

One thing I learned this weekend was to always have an inventory of plants started for the garden. That way when something is done and pulled out (or eaten by slugs), I can fill the open space. More production. Less weeds. Nicer looking garden. Totally worth the extra minutes of planning a couple of weeks …

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The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …

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When planning and prep-work is important

Last weekend we moved. Weeks of planning and hours of packing all cumulated in moving about a 1/4 mile away. It sounds silly to put that much work into such a short move but it’s already made a world of difference. Even though we now have weeks of unpacking ahead of us. Some changes are …

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