Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please… But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is offering to sell a specific …
Tag: structured data
How to tell when Google is ignoring your SEO descriptions in your Shopify store
Recently a customer was asking about their meta descriptions and if they were fine. When I checked, I saw Google was adding the ellipsis (...) at the end of each one. Ellipsis are Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description tag for this search …
Shopify apps to fast-track your way to SEO failure
A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does “Show random product rating between 4 and 5 stars” and “All products have 5 stars” sound like something you should enable? Probably not, unless you like fake reviews and spam. These two options are a …
When your breadcrumbs lead poor Hansel right into the witch’s oven
Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn’t include Breadcrumb structured data because it’s not possible to automatically create it correctly for every theme. Here’s the danger of bad automatic breadcrumb data (with the domain, content, and …
Who is responsible for the structured data in your Shopify store?
Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app’s or the theme’s structured data. While it’s not the fault of my app, I do know enough about how structured data works that I’ll still respond and try to help …
The new Shopify store marketing plan
Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …
Updated recommended product review apps for Shopify
With Spring heating up competition for merchants, I’m having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google’s algorithm update last September/October. Given the amount of (in)action I’ve seen by them, I’ve now updated my Recommended product …
Looks like more Shopify stores will be punished for accidentally misusing Critic Review Rich Results
I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This review field was added on …
Another Google bug: Invalid value type for field “availability”
In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I’ve discovered and written about several of them over the years. With the new Search Console though, you can’t …
Google penalties from using fake reviews in your Shopify store
Recently a new store emailed me about how fake reviews work in Google. Just to make sure, the star will appear even if it not real reviews ? I mean I can put fake reviews on my website as I launched it few weeks ago so I do not have much review. Neither your reviews …