Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please… But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is offering to sell a specific …
Tag: structured data
Rich Result and structured data best practices in Shopify
A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are: make sure your data is correct in Shopify. e.g. Products: title, price, inventory (if you use it). Pages/blog posts: title, author, image, excerpt, etc. make sure your page has …
How to tell when Google is ignoring your SEO descriptions in your Shopify store
Recently a customer was asking about their meta descriptions and if they were fine. When I checked, I saw Google was adding the ellipsis (...) at the end of each one. Ellipsis are Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description tag for this search …
Shopify apps to fast-track your way to SEO failure
A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does “Show random product rating between 4 and 5 stars” and “All products have 5 stars” sound like something you should enable? Probably not, unless you like fake reviews and spam. These two options are a …
Will Google be using JSON-LD for the foreseeable future?
A JSON-LD for SEO customer asked yesterday about the future of JSON-LD which was rather timely given recent news with data-vocabulary: Is there a chance the app could become redundant in the future? Or will Google be using JSON-LD for the foreseeable future? No one can predict the future of Google but they have been …
When your breadcrumbs lead poor Hansel right into the witch’s oven
Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn’t include Breadcrumb structured data because it’s not possible to automatically create it correctly for every theme. Here’s the danger of bad automatic breadcrumb data (with the domain, content, and …
Why Search Console is finding more and more structured data errors and warnings
A JSON-LD for SEO customer was asking about Google Search Console the other day: Eric, While your rich snippet data may be better than Shopify’s even on a good day, we’re still seeing more & more products being flagged in our search console as time goes on. First you need to look at the trend …
When the SEO spam scare tactic backfires against a Shopify SEO app
As part of JSON-LD for SEO I’m privy to a lot of questionable SEO “advice”. Part of having happy customers is that they trust what I say and will forward me questionable advice other Shopify SEO apps and consultants give them. Some of the advice is so bad that I get upset for the customer …
Who is responsible for the structured data in your Shopify store?
Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app’s or the theme’s structured data. While it’s not the fault of my app, I do know enough about how structured data works that I’ll still respond and try to help …
The new Shopify store marketing plan
Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …