Tag: structured data

Shopify apps to fast-track your way to SEO failure

A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does “Show random product rating between 4 and 5 stars” and “All products have 5 stars” sound like something you should enable? Probably not, unless you like fake reviews and spam. These two options are a …

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When your breadcrumbs lead poor Hansel right into the witch’s oven

Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn’t include Breadcrumb structured data because it’s not possible to automatically create it correctly for every theme. Here’s the danger of bad automatic breadcrumb data (with the domain, content, and …

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Who is responsible for the structured data in your Shopify store?

Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app’s or the theme’s structured data. While it’s not the fault of my app, I do know enough about how structured data works that I’ll still respond and try to help …

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The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …

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Updated recommended product review apps for Shopify

With Spring heating up competition for merchants, I’m having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google’s algorithm update last September/October. Given the amount of (in)action I’ve seen by them, I’ve now updated my Recommended product …

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Another Google bug: Invalid value type for field “availability”

In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I’ve discovered and written about several of them over the years. With the new Search Console though, you can’t …

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Inspecting the new URL Inspection Tool for Search Console

With the new version of Google’s Search Console officially launched, I’m starting to review what it offers compared to the old version. One tool that’s heavily promoted is the new URL Inspection Tool. It’s linked to from the sidebar but also in that big search box on top of every page in Search Console. The …

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