With Spring heating up competition for merchants, I’m having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google’s algorithm update last September/October. Given the amount of (in)action I’ve seen by them, I’ve now updated my Recommended product …
Tag: structured data
What really matters with structured data
I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data …
Looks like more Shopify stores will be punished for accidentally misusing Critic Review Rich Results
I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This review field was added on …
Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
I’ve seen this structured data bug come up a few times now. It’s always in the theme’s data. Can you spot it? You have 30 seconds, GO… . . No peeking at the answer below until you’ve locked-in your choice . . . . And the winner is: this isn’t a free product, it should …
How to tell when a Shopify SEO app is full of “it”
Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings. It doesn’t. It never has. John Mueller, Google’s own webmaster trends analyst has said so repeatability online and in video chats. Yet SEO apps still claim structured data and …
Reflecting on the rapid recent changes in structured data for Shopify stores
What a crazy time for structured data. With all the structured data algorithm changes Google’s made over the last year, my stance around data quality is starting to firm up. If you don’t have a high-quality structured data app like JSON-LD for SEO and you haven’t hand-coded your structured data in the last month or …
Proof of the danger of the review field in your Shopify store and getting reclassified as a Critic Review Rich Result
Many customers have emailed about the warning on the review field in their product data since Google made it an optional field back in December 2018. I’ve written about how it’s used for Critic Reviews but even with mine and Google’s documentation around it, some people still insist on using it. Well, I finally have …
How to tell which structured data is from JSON-LD for SEO
With different themes and apps adding structured data to Shopify stores, it’s becoming difficult to know which data comes from where. JSON-LD for SEO has always added an HTML comment by its structured data to make it easier to spot but it also adds special IDs to the data based on the data types. Normally …
Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the …
The unexpected impact of Google’s structured data algorithm update on Shopify’s Product Reviews
While Google’s recent structured data update removed reviews from business data types, it also changed how product reviews work with some Shopify stores. I started noticed that stores using Shopify’s Product Reviews app and Stamped.io’s reviews app started to have errors in their standalone AggregateRating data. AggregateRating is one way of getting Review Rich Results. …