Tag: structured data

Updated recommended product review apps for Shopify

With Spring heating up competition for merchants, I’m having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google’s algorithm update last September/October. Given the amount of (in)action I’ve seen by them, I’ve now updated my Recommended product …

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What really matters with structured data

I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data …

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How to tell when a Shopify SEO app is full of “it”

Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings. It doesn’t. It never has. John Mueller, Google’s own webmaster trends analyst has said so repeatability online and in video chats. Yet SEO apps still claim structured data and …

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How to tell which structured data is from JSON-LD for SEO

With different themes and apps adding structured data to Shopify stores, it’s becoming difficult to know which data comes from where. JSON-LD for SEO has always added an HTML comment by its structured data to make it easier to spot but it also adds special IDs to the data based on the data types. Normally …

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