While poking around Google’s new Search Console, I found a new report on Rich Results. From what I’ve gathered in their help docs, it looks like it’ll tell you how many clicks and impressions you’ve received for Rich Results including Rich Snippets. I wouldn’t trust Search Console as the sole source of authority on how …
Tag: structured data
Google Search trending towards stricter and more structured data
One thing I’ve been predicting is that Google’s structured data guidelines will be getting tougher. For the past few years Google Search hasn’t required a lot of data. Supplying more data was nice but it didn’t seem like Google would use it. Then in December’s Google update, much of that optional data started showing up …
Featured Snippets and Google’s new expandable versions
Not all of Google’s Search Enhancements are powered by the structured data. Featured Snippets are one that isn’t. If you haven’t seen them before, they are the blocks of content that Google shows above all of the search results. Typically they’ll be a paragraph, table, or list of content that answers the question a searcher …
Doing it yourself isn’t always a bad idea
Recently I built something all by myself. I use a desk mounted boom arm for my microphone while on video calls and recording various things. Recently I had the great idea of moving my webcam so it’s attached to the boom. Otherwise it’s too high on the top of my monitor (think aerial shot) or …
Why the totalitarian focus on SEO rankings is foolish for Shopify stores
The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That’s like that standardized commodity or unit of measure that’s talked about. Like a liter. (Don’t get me started on the USA and the metric system…) "I’m ranked #1 for woman’s shoes." "I just got to spot #10 …