Yesterday I was going through the sales process for Repeat Customer Insights and assigning one metric to watch for each stage of the process. I’m doing this so I have a focus for optimizations. At a glance I can see where problems arise and the overall health. (I’m also using the Green/Yellow/Red light system which …
Tag: subscriptions
How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store
When Shopify stores first start selling subscriptions, they default to once a month. Or they copy Amazon and offer a few monthly subscription offers. That’s fine to start but there’s a better way. You can use a metric called the Customer Purchase Latency to see how often customers actually are re-ordering. Not only that but …
Earn easy repeat customer revenue in Shopify with subscriptions
One secret (not so secret) method to get repeat customers is to force them. Errr… I mean let your customers opt-in for receiving regular shipments of your fine products. Yeah that. Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders. The product type will need to make sense: …
Winning 80%+ of your Shopify customers back
Winning a new customer costs more than getting an old customer to come back — Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back a second (or third) time. So …