Tag: theme

Do you really need THAT?

A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself, "do I really need THAT?" …

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Won’t you back that (Shopify) theme up

Today I have a really important but simple tip for you. One that you should do right away. Backup your theme Your theme is what makes your store work. It’s what lets customers see and buy your products. It shows off your brand. It’s what many apps hook into to do their thing. It’s also …

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How your Rich Snippets are impacted when you switch Shopify themes

Changing your Shopify store’s theme is one way to quickly refresh its look and feel. But it can come with a lot of risks, especially to your SEO and Rich Snippets. Shopify themes usually come with microdata. Microdata is structured data about your store and products that is embedded in the HTML code. When you …

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Why you shouldn’t rely on your Shopify theme’s microdata

A question that comes up frequently when I’m talking about my app JSON-LD for SEO is, Why can’t I just use the structured data that comes in my theme? You can use your theme’s microdata but you’re risking a lot. The number one support question I get is "why does Google’s Structured Data Testing Tool …

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