Tag: traffic analysis

The better way to find the popular pages in your Shopify store

Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you’ll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic. I’d argue that looking at …

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Taking on a too narrow view of your Shopify data

The other day I was reading some advice from Google about spotting traffic drops and one part caught my eye: Change the date range to include 16 months. This will help you analyze the traffic drop in context and make sure it’s not a drop that happens every year as a result of a holiday …

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Figuring out which marketing channels actually produce customers

Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …

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