Tag: traffic

The better way to find the popular pages in your Shopify store

Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you’ll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic. I’d argue that looking at …

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Using your customer behavior to improve unpaid traffic channels

Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …

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Figuring out which marketing channels actually produce customers

Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …

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Lying about fake purchases and traffic

A customer linked me to their Shopify theme where I found this gem: Fake counters real benefits! It’s all about perceptions! This Awesome fake counter and views helps you boost your sales. [screenshot of faking traffic, views, and orders] Ummm. It’s not all about perception. When a customer finds out that you were lying about …

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When you’re bored but still want to improve your Shopify store

If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don’t have enough content so their SEO results are limited. Normally writing …

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Build up your earned traffic for your Shopify store

It’s never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it’ll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth. (It’s also a great place …

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Should you use WordPress or Shopify for your store’s blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has better SEO because of it’s …

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As rare as a lightning strike

Last week some heavy thunderstorms rolled through Portland. They freaked out the kid because she heard that lightning will hit tree and knock them onto houses. We explained to her how rare that is and not to worry about it. Well… About a hour later we heard reports of lightning hitting a several trees in …

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Stop flushing your traffic down the drain

Boiled down to it’s fundamentals, your Shopify store needs only two things: Traffic Conversions Handle those and you’re good. But if one is lacking or weak, your store suffers. Traffic is one that’s talked about ad nauseam. GooPinBook’s business is around getting you to pay for that traffic (and it works well for many people). …

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High traffic doesn’t always yield business success

Near where I live is a street full of high-rent retail. There is a ton of foot traffic in the area so the rents are probably justified, but not every business can make it work. The high-quality bakery? Absolutely. Line out the door and around the block. The artisanal tea shop? Packed. The kids toy …

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