Tag: traffic

How much does changing your domain name hurt your Shopify SEO?

Last week a JSON-LD for SEO customer replied to my article about the impacts of changing your Shopify domain with a few questions. We currently have the domain example.com as our primary domain but I really would like to change it to example.net still have example.com as a secondary domain. […] How bad is that. …

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How to fix the 404 errors in your Shopify store for more traffic

Over time you’ll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That’s because Google treats each url as a unique page. So even if you’re just updating an existing product, if the url …

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Exotic Knife Scales won 40% more traffic with JSON-LD for SEO

I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible …

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Don’t assume you need more traffic to your Shopify store

Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention. He said he didn’t have …

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Catching long-tail keyword traffic with Shopify collection pages

A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …

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