Near where I live is a street full of high-rent retail. There is a ton of foot traffic in the area so the rents are probably justified, but not every business can make it work. The high-quality bakery? Absolutely. Line out the door and around the block. The artisanal tea shop? Packed. The kids toy …
Tag: traffic
Spring cleaning your Shopify store for later success
The past several days spring has come to Portland. The sun is out, flowers are blooming, and there’s no longer much of a chill in the air. That meant it was time to get ready for spring cleaning. In past years I’d start spring cleaning in September or October, once I was sure spring would …
Co-marketing during the slow periods to boost traffic and sales
Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces and were offering a joint …
How to fix the 404 errors in your Shopify store for more traffic
Over time you’ll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That’s because Google treats each url as a unique page. So even if you’re just updating an existing product, if the url …
The first step to analyzing a drop in traffic for your Shopify store
Recently a JSON-LD for SEO customer emailed about a drop in her traffic which she thought was due to a Pinterest change, but wasn’t sure how to check. My first recommendation is to look in Google Analytics at your traffic by source/medium. That report will separate out your traffic sources so you can tell if …
Don’t assume you need more traffic to your Shopify store
Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention. He said he didn’t have …
Catching long-tail keyword traffic with Shopify collection pages
A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …
The first step before you try to grow your Shopify store’s traffic
A customer Andrew emailed me a question about his traffic and SEO. I was curious if you have any tips outside of using your app to help with our website SEO? I’m getting roughly x people a day coming to the website, which is pretty low for sure. I’m not sure if this would be …
Why Shopify stores always need more traffic
I was talking with a friend yesterday and he was asking if I was already doing A/B testing on my sites. I told him that’s the wrong thing to do and A/B testing won’t help me at the stage I’m at. The problem is, A/B testing won’t tell you anything without enough traffic. Sure, it …