Last week a JSON-LD for SEO customer replied to my article about the impacts of changing your Shopify domain with a few questions. We currently have the domain example.com as our primary domain but I really would like to change it to example.net still have example.com as a secondary domain. […] How bad is that. …
Tag: traffic
Co-marketing during the slow periods to boost traffic and sales
Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces and were offering a joint …
How to fix the 404 errors in your Shopify store for more traffic
Over time you’ll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That’s because Google treats each url as a unique page. So even if you’re just updating an existing product, if the url …
The first step to analyzing a drop in traffic for your Shopify store
Recently a JSON-LD for SEO customer emailed about a drop in her traffic which she thought was due to a Pinterest change, but wasn’t sure how to check. My first recommendation is to look in Google Analytics at your traffic by source/medium. That report will separate out your traffic sources so you can tell if …
Exotic Knife Scales won 40% more traffic with JSON-LD for SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible …
Don’t assume you need more traffic to your Shopify store
Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention. He said he didn’t have …
Catching long-tail keyword traffic with Shopify collection pages
A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …
The first step before you try to grow your Shopify store’s traffic
A customer Andrew emailed me a question about his traffic and SEO. I was curious if you have any tips outside of using your app to help with our website SEO? I’m getting roughly x people a day coming to the website, which is pretty low for sure. I’m not sure if this would be …
Shopify Rich Snippets: Improved organic traffic that converts, without chasing rankings
Every Shopify store wants more revenue and profit. For many stores that means more traffic at the top of their funnel. Organic search engine traffic is great because it’s free but the time required to build it up can be pretty intense. Since every one of your competitors is fighting for the same traffic and …
Overview of Rich Snippets, their jargon, and how you can get them for your Shopify store
I’m frequently asked what are Rich Snippets, Rich Cards, and what the hell structured data even means. Here’s a short primer on everything about it, and why this matters for your Shopify store. Structured data is a way of marking up data so it can be easily found and analyzed by search engines. JSON-LD is …