Tag: traffic

High traffic doesn’t always yield business success

Near where I live is a street full of high-rent retail. There is a ton of foot traffic in the area so the rents are probably justified, but not every business can make it work. The high-quality bakery? Absolutely. Line out the door and around the block. The artisanal tea shop? Packed. The kids toy …

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Spring cleaning your Shopify store for later success

The past several days spring has come to Portland. The sun is out, flowers are blooming, and there’s no longer much of a chill in the air. That meant it was time to get ready for spring cleaning. In past years I’d start spring cleaning in September or October, once I was sure spring would …

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How to fix the 404 errors in your Shopify store for more traffic

Over time you’ll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That’s because Google treats each url as a unique page. So even if you’re just updating an existing product, if the url …

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Don’t assume you need more traffic to your Shopify store

Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention. He said he didn’t have …

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Catching long-tail keyword traffic with Shopify collection pages

A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …

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Why Shopify stores always need more traffic

I was talking with a friend yesterday and he was asking if I was already doing A/B testing on my sites. I told him that’s the wrong thing to do and A/B testing won’t help me at the stage I’m at. The problem is, A/B testing won’t tell you anything without enough traffic. Sure, it …

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