This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay which can help conversions. But …
Tag: user testing
Grow your sales by testing your Shopify store
When was the last time you watched someone shop in your Shopify store? When you’re working on it everyday you start to become blind to how it works and appears. You already know the shipping information is a link in the footer or you’ve already dismissed the opt-in popups so they don’t appear now. But …
Discover how well your Shopify store *really* converts customers
Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You already know what will happen …