Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Tag: welcome campaign
Seeding your New Customer Welcome campaign with relevant content
I’ve ordered a bunch of seeds over the past weeks. Last year I ran into a lot of stockouts and delays which set me back for much of the growing season. 2021 is shaping up to be a repeat so I got all of my orders in early. This past weekend my tomato and pepper …
Four marketing assets your Shopify store should have to perform optimally
When it comes to marketing your Shopify store, you should have at least 4 assets in place: A stable free/low-cost traffic source. An additional traffic source that is under development to become profitable or scale. Simple email list that you contact all subscribers at least once per month. A series of emails or phone calls …
Christmas decorations in August
We just bought a bunch of Christmas lights in the middle of August. Odd right? Our old lights are pushing 13 years old so they are inefficient and breaking. We got our use out of them but they were already post-season closeout stock when we bought them. The new ones are fancy, high efficiency ones …
How to convert more one-time Shopify customers into repeat customers
A Repeat Customer Insights customer emailed me a great question that every shop should think about: What do you see is the best way to increase the first repeat purchase rate? The first repeat purchase rate is the most critical because what happens there determines if a customer will only be a one-time customer or …