With the holiday season underway, it's important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving.
Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize how your customer base was at a specific point in time.
For example: Did you have a lot of VIP customers? Where defections high? Are there signs of customer loyalty?
This snapshot, plus the comparisons it enables can make long-term behavior trends easier to spot and evaluate. How your new and repeat customers behaved during the holiday heavily influence your next year's results.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.