A customer is a person or organization that has purchased from your store.
It is important to separate them from people who have not purchased yet. While you might treat them the same, they are merely prospective customers and cannot be measured as customers yet.
The vast majority of ecommerce customers are one-time customers who have only one order, while the rest are returning customers or repeat customers.
Eric Davis
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.