Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.
If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.
Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.
Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.
Eric Davis
When are your best customers defecting?
Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.